Luxury fashion houses are further expanding into lifestyle and hospitality, like Armani and Missoni now Italian fashion house Bulgari is looking to open its first hotel in London next year. Bulgari already launched luxe hospitality concepts in Milan and Bali, besides a chocolate café in Tokyo.

Rumour has it, the Bulgari Hotel will take up residency in the former Normandie Hotel in Knightsbridge. The new destination will sure get a sumptuous refurbishment, probably by the same creative Italian designer Antonio Citterio as the hotel in Milan.