Madonna's Material Girl range to launch in Europe

Fashion

Madonna’s clothing line Material Girl has signed a partnership with German shopping group Otto, which owns Freemans and Grattan, to launch the label in the UK and across Europe. The multi-territory deal is an exclusive agreement between MG Icon,

the joint venture between Iconix Brand Group and Madonna, and Otto and will see the group sell the Material Girl collection in Europe through its online fashion stores.

At the

moment the Material Girl collection, designed by Madonna and her daughter, Lola is only available in the US through the department store chain Macy’s, but this new deal will see the range sold in the UK, Germany, Russia and other countries across Europe from September, launching with the autumn/winter collection.

The line, which has been fronted by the likes of Gossip Girl star Taylor Momsen, Kelly Osbourne and most recently Georgia May Jagger, consists of tops, jackets, skirts and jeans, and prices range from £15 to £100.

Oliver Klinck, vice president ladieswear and menswear, Otto said: “We are so excited to be launching Material Girl exclusively at Otto. Madonna and her daughter Lola have created a fresh and fashionable collection in the United States and we are thrilled to be able to offer it to our shoppers.”

Iconix Europe has also signed another retail deal with the Sports Direct Group for it to manufacture and sell its outdoor lifestyle apparel and accessories under license from Ocean Pacific, the Californian surf brand.

Angela Farrugia, managing director, Iconix Europe, said: “Both Otto, one of the world’s largest direct mail and e-commerce businesses and Sports Direct are leading retailers in their fields and we have worked closely to create a proposition that excites consumers and creates strong retail sales potential."

Yehuda Shmidman, chief operating officer, Iconix Brand Group, added: “These two new partnerships mark exciting new momentum for Iconix Europe and will further Iconix’s overall long-term goal of growing our international business to be one-third of our total business.”