Modefabriek 32 | overview

Save the date: the 32nd edition of Modefabriek will take place at the Amsterdam RAI Exhibition

and Conference Centre on 22 and 23 January 2012. More than 600 labels will be presenting their autumn/winter collections for 2012/2013 and no trends will be left uncovered or undiscussed. Modefabriek brings professionals from all facets of the fashion industry together, blending new and inspiring settings and concepts with a familiar programme. This season, Modefabriek will be introducing more brand new initiatives, such as BLUEPRINT, MINT and Sublime. Another new element will be more intimate salon shows, enabling Modefabriek to reflect the latest developments in the international fashion business.

MODEFABRIEK LABELS
Modefabriek is looking forward to welcoming a long list of familiar participants, returning favourites and great new labels in each of its platforms and segments. The participants in Modefabriek 32 will include:

Next & Cutting Edge Hien Le, Issever Bahri, ZEM MEN, Don’t shoot the messengers, OMSK, a-couple, Anne de Grijff, Eleanor Amoroso, Miriam Schwarz, Anna Jazewitsch, KIESEL, N2TF, Conchita Perez, Jonathan Christopher MINT A QUESTION OF, Auralis, Eco Couture, ELEMENTUM by Daniela Pais, Elsien Gringhuis, Format, Fortblink, L’Herbe Rouge, In Bloom London, Løv Organic, MLY, Monkee Genes, Nurmi, OAT Shoes, olsenHaus – Pure Vegan, O My Bag, People Tree, Purepact, Rosa Tapioca, RoyalBLUSH, Soham Dave, STAT Divisions, studio JUX, TRACED GOOD, Twin Couture, Underprotection, Vespertine, Yes to Carrots – Cucumber – Tomatoes DECO Björn Borg, Colmar, Deserious, Gran Sasso, Greve, Hiltl, van Laack, CODICE, Dante AD56, O'Quirey, Bomboogie, 40 WEFT, Hamaki-Ho, Passeggio, Morgano, Fromanteel, Lacoste, l'armatura, Bertoni White, Bertoni since '72, Windsor, City of Sails, Eton, Noble Wilde, Tenson, Zilton BLUEPRINT G-Star, Firetrap, Eat Dust, ONTOUR, Kuyichi, Herschel, Pepe Jeans, Lois Jeans, Meltin Pot, Alpha Industries, Nudie Jeans, Lee, Kings of Indigo, Triwa, Verivinci, Sunpocket, Kangol , Armor-Lux, Dickies, Filson, Pendleton, Spiewak, Frye Boots, Carhartt, Edwin Jeans, Pointer Refined+ Avelon, Ambre Babzoe, Blessed, Dutchess, Kazh, Graumann, Whiite, Andersen and Lauth, Kron By KronKron, WIG51 bags, Zinga, Barong Barong, Cinquantacento, The Swedish Model, POP CPH, Mabrun, Valerie, Philomijn, Wonhundred, Furansu, Lacoste, Kuro, Sheguang Hú, BeChristensen, Ioanna Kourbela, Butterfly Costumes, Moma, The Baand, Bruuns Bazaar Refined Isabel de Pedro, Ischiko, Queens, Twin-Set, LINDEBOOM, miss moneymoney, Nadiamari, Anneclaire, Base Milano, Karen by Simonsen, True New York, Aaiko, Sand Women, Stills, Hannes Roether, Akhésa, Post & Co, Thin Ice, Garella, Rundholz - Black Label, Nicky Vankets, Laurèl, No Man's Land, Cassiopée, Hale Bob, Plomo o Plata, Ipa-Nima Department Gabba, Lagerfeld, Denim Demon, Barbour, Profuomo, British-indigo, Roy Robson, Matinique, Serge Blanco, Burlington, Circle of Gentlemen, Oscar of Sweden, Gimo's, Sebago, Ben Sherman, Atelier Noterman, Ma-Strum, New Balance, Lyle & Scott, Genti, Mario Fiorenzo, Van Gils, A Fish named Fred Industry Knowledge Cotton Apparel, TOMS, Circle of Trust, Deus, Elvine, Cowboys Bag, Kultivate, Japan Rags, Luke, JC Rags, Jumperfabriken, Geisha-Jeans, Moon Boot the Original, Jacky Luxury, One Green Elephant, Dstrezzed, Blue Concept , Petrol Industries, Gsus sindustries, Goliath, Maxime Cossoguy, Le Coq Sportif, Zumo, Eleven Paris, Reiko Jeans Appearance Mexicana, Odd Molly, Baum und Pferdgarten, S'nob , Tony Cohen, Juffrouw Jansen Amsterdam, Alan Red, Goosecraft, Samsøe & Samsøe, Met Jeans, Dictionary, Sarah Lawrence, Sarah Pacini, Yumi, Buddha to Buddha, Braez, Ana Alcazar, by Ti-Mo, Dept, Strenesse Blu, Hunkydory, Day Birger et Mikkelsen, Hoss Intropia, 10 Feet, Current Elliott, Modström, Selected Femme, L'ecole National, Nougat, Mason's, Scapa Sports Authentic Inti Knitwear, Ya Ya, Ncompany, Marc Aurel, Anotherwoman, Eve in Paradise, Loungelife, Transmission, World of Bessy, Bandolera, Anna Scott, Bianca, Stroke 'by Berry Tielens', Tramontana, Nü by Staff, b.young, Kön & Mön.

PROGRAMME HIGHLIGHTS – MODEFABRIEK 32

YOUNG TALENT

As always, Modefabriek will be offering plenty of space to talented young designers and avant-garde labels from home and abroad. In the fashion industry it's always spring and there’s always a crop of budding new talent out there, gaining new know how and connections and keeping us all on our toes. The programme highlights are:
#Modefabriek presents Next & Cutting Edge
Modefabriek has selected 14 up and coming and avant-garde designers from countries such as Spain, Germany, the United Kingdom, Switzerland and the Netherlands. For the first time the catwalk show –a firm favourite with journalists, bloggers and stylists – will be held in the more intimate salon setting of the Catwalk Theater. Showtime will be Monday 23 January at 11.30 am.
#3rd Bachelor
For the fourth time, talent scout Carlo Wijnands will make a selection of the very best work by students taking fashion degree programmes in the Netherlands. For this edition of Modefabriek, he has organised a sparkling exhibition of the very best work by second and third-year students at the Willem de Kooning Academy in Rotterdam.
#MAFB
For the first time, Modefabriek will showcase its co-operation with MAFB [Music and Fashion Battle], organiser of fashion design competitions for regional training centre students and self-taught young designers from all around Amsterdam. The ‘final battle’ will be on Sunday 22 January at 4.00 pm in the Catwalk Theater, and all the finalists will then be presenting at the MAFB stand on Monday 23 January.

CATWALK THEATER
At this edition, Modefabriek has decided on a much more intimate setting than the traditional catwalk show. The Catwalk Theater is a ‘crispy white’ salon in which the public take centre stage and are surrounded by models, who present the collections almost within touching distance. The programme is as follows: The 10 Feet show on Sunday at 11.30 a.m. and 1.00 p.m. and the MAFB final battle at 4.00 pm. The Next & Cutting Edge show will be on Monday at 11:30 am.

SUBLIME
The pilot edition of Sublime will showcase Modefabriek's pioneering spirit, at the cutting edge of cross marketing and brand experience, in a unique collaboration with a number of leading brands from various sectors. In a sequence of multidisciplinary ‘3D advertisements’ designed independently by Modefabriek, visitors will experience the ambitions of these brands in a way that goes far beyond the usual B2C or B2B style of product presentation. At the end, people will meet in a final setting to share inspiring ideas and hopefully to agree adventurous new collaborations. On Sunday afternoon at 3.00 pm, David Shah, trend watcher and publisher/owner of View-Publications, will be giving a lecture for the press and invited guests.

BLUEPRINT BLUEPRINT reflects the new denim shop. The platform will consist of an intriguing mix of denim, contemporary street, jeans-related and authentic labels. In an area specially designed for this innovative sector, rugged and rudimentary materials will be combined with open and modern architecture. BLUEPRINT will feature not only a stand, but also a studio, shop, bar, music, a cinema and space for sharing ideas and knowledge. BLUEPRINT will also offer space to:
# HTNK Onedayshop ‘Edition Indigo’
The illustrious pop-up ‘onedayshop’ organised by the fashion recruitment & consultancy agency HTNK will be debuting at Modefabriek with a special blue variant. Onedayshop will select the best independent retailers and labels for a true cornucopia of treats, including Tenue de Nîmes, Patta, Filling Pieces, Simon&Me, And Beyond, Moos, The Last Bag, R.I.M.A. and Gluejeans, as well as a variety of art and live DJs.
# Blue Cinema
Modefabriek asked talent scout and consultant Carlo Wijnands to create a film about YouTube's blue side. The result, a bizarre 30-minute-long cocktail of old and new denim-related films, will turn all your senses blue.
#Mendo Bookstore
For those looking to take home a generous helping of inspiration, Mendo Bookstore will be offering an extensive selection of the best books on fashion, photography, interiors, architecture and graphic design, including a number of highly coveted XL coffee table editions to impress your guests.

MINT
At Modefabriek 31, MINT was introduced on a small scale. The fact that it has already been given its own platform at Modefabriek 32 shows just how quickly sustainable fashion is developing. MINT’s positive and innovative vision of the future of fashion, as being unswervingly stylish but respectful towards people and the environment, is rapidly gaining popularity amongst all the generations. MINT will be presenting some 20 labels as well as five lifestyle brands encapsulated in a cool on-trend concept store in collaboration with Sonia Batovrina, a cafe, an exposition, live performances and DJs. On the morning of Monday 23 January the MINT platform will be officially opened by the actress Halina Reijn, the brand new ambassador of this ‘fashion forward’ initiative. At the same time, MINT will be opening a pop-up store in downtown Amsterdam. MINT is based on an initiative by Marieke Eyskoot, owner of the ethical fashion expertise bureau Talking Dress and Willa Stoutenbeek (a.k.a. ‘W.Green’), a green fashion expert from Spice PR in Amsterdam, in co-operation with Modefabriek.

MEN’S FASHION & DECO
Men’s fashion is still a rapidly growing part of Modefabriek. A large part of the exhibition floor in Department will once again be allocated to Modefabriek’s collaboration with the retail organisation Deco. That collaboration will take the familiar form of ‘MF and DECO present’. At this edition, the Deco lounge will not be restricted to members, but will instead be a platform for all buyers and entrepreneurs.

TRASH & TREASURES
Another favourite returning by popular demand is Trash & Treasures, a garage-sale inspired shopping concept that allows visitors to delve in and root out vintage and new designer fashion, accessories, shoes and other treasures. This third edition of Trash & Treasures will be given an exciting makeover and will take place in the connecting hall. It will also be the perfect spot to hang out and enjoy the music.

AND THAT’S NOT ALL…
# As Modefabriek’s official partner, ABN-AMRO will be represented with a Fashion Desk.
# This season, Mercedes-Benz will be organising the shuttle service.
# Extended by popular demand: Salon Heleen Hülsmann, a top-end pop-up sale in the middle of the Refined+ floor.
# FashionUnited will be providing free WiFi.
# and BLUEPRINT will have its own entrance in hall 7. Naturally, Modefabriek will be laying on transportation.

For last-minute updates and more information, follow the Modefabriek blog at www.modefabriek.nl/blog.

THE BORREL
Last but not least, Modefabriek hopes to end its first day with its traditional old-fashioned drinks get-together: The Borrel. After a day full of new fashion input, The Borrel will give suppliers, retailers, stylists, journalists and other fashion professionals the chance to come together at a new venue: the Onyx & Auditorium Lounge.