Bloomberg has announced that online luxury retailer Yoox-Net-a-Porter is developing technology that will allow customers to buy products directly though WhatsApp as the e-commerce market for Prada and Versace becomes more competitive. Yoox-Net-a-Porter has already been utilizing the app to communicate with customers via the text messaging...
Mar 7, 2017
It was only a matter of time before WhatApp would start sending marketing messages to its users. Since it was bought by Facebook in 2014, it has begun sharing data, and thus changed its privacy policy for the first time. In due course, companies and brands will be able to advertise and send messages. WhatsApp will now share users' phone numbers...
Aug 26, 2016
London - H&M is the latest brand caught up in a fraudulent promotional offer on popular messaging site WhatsApp. The Swedish retailer appears to offer users a 50 euro discount, but instead users who click on the ad are charged 4.99 euros every week as part of a scam subscription. The faux promo consists of a message coming through a contact in...
Apr 5, 2016
Footwear brand Clarks Originals has launched its latest campaign on social messaging platform, WhatsApp, as it looks to align its Clarks Desert Boot with youth culture. The digital campaign, called ‘Rats to Rudeboys’, centres around telling the story of the 65-year-old Desert Boot from the viewpoint of three characters from different subculture...
Apr 1, 2015
