WeChat news and archive

WeChat's new Time Capsule feature is an opportunity for fashion brands

WeChat, China’s social media giant, has added a stories feature to its services, called Time Capsule. The feature, similar to Snapchat and Instagram Stories, allows user and fashion brands to post temporary videos and content which will disappear after a 24 hour period. WeChat, which counts over 1 billion monthly active users, can create...

Fashion

Tod’s and Mr. Bags to debut collaboration on WeChat ‘Baoshop’

Tod’s is to become the first luxury brand to debut a product on WeChat’s mini programme, called ‘Baoshop’, when it launches its limited-edition handbag co-designed by Chinese fashion blogger Tao Liang, better known as Mr. Bags. Launching on June 26, the dog-like handbag will be available first from the ‘Baoshop’ within the WeChat ecosystem,...

Fashion

Givenchy to launch online boutique via WeChat

The luxury brand has begun using the Chinese mobile payment app as a platform to sell items worldwide. It joins a long list of companies that have done the same - including Christian Dior, Louis Vuitton and Gucci. The WeChat store aims to give Chinese consumers an immersive online shopping experience - featuring limited-edition items and buyers...

Retail

WeChat Pay arrives in Paris department stores

Chinese tourists visiting Paris are now able to pay for their purchases in two of the city's famous department stores with their smartphones, thanks the adoption of the payment app of the popular Chinese social media network, WeChat. The Galeries Lafayette group said Wednesday that shoppers at its flagship Galeries Lafayette Haussmann and BHV...

Fashion Featured

WhatsApp to send adverts to users

It was only a matter of time before WhatApp would start sending marketing messages to its users. Since it was bought by Facebook in 2014, it has begun sharing data, and thus changed its privacy policy for the first time. In due course, companies and brands will be able to advertise and send messages. WhatsApp will now share users' phone numbers...

Management

Samsung follows Apple with launch of mobile payment in China

South Korea's Samsung Tuesday announced the launch of its mobile payment service in China, where it is likely to struggle in an already crowded market that arch-rival Apple entered nearly six weeks ago. “We are pleased to be partnering with CUP to bring Samsung Pay to China,” said Injong Rhee, EVP and Head of R&D, Software and Services of Mobile...

Fashion Featured

How to promote a fashion brand in China

Every fashion brand with the desire to distribute its products in China needs to adapt its strategy in order to suit the Chinese market specificities. One of the most important things to keep in mind when selling fashion products in China, is that having a good reputation is key. Chinese shoppers are very sensitive to brand’s reputation and...