Volcom news and archive

Volcom promotes Jeffrey James “JJ” Gonzales to men’s Design Director

Volcom has announced through a statement that Jeffrey James “JJ” Gonzales will now bring the expertise and experience to overseeing the worldwide men's and boy's product offering as well as leading the global design team. In his sixteen years with the brand as an apparel and denim designer, the company added, Gonzales has designed pretty much...

Report

Kering to sell Volcom as it tightens its focus on luxury

London - French luxury conglomerate Kering has confirmed it has begun to take the steps needs to sell skatewear brand Volcom, its final non-luxury label, as the group turns its full attention to strengthening its luxury labels. "In accordance with Kering’s strategy to fully dedicate itself to the development of its Luxury Houses, Volcom no...

Fashion

Georgia May Jagger collaborates with Volcom Stone Row

Georgia May Jagger is collaborating with Volcom Stone Row for a capsule range. Kering-owned Volcom is known for its range of sportswear apparel for surfing, skating and snowboarding. Stone Row is Volcom's older sister brand at a contemporary price point. “She is honest and focused on what she wants,” said women's global design director Kelly...

Fashion

In Pictures: Volcom x GMJ Collection

London - Skatewear inspired label Volcom has unveiled its debut collection with model and style icon Georgia May Jagger. The Californian-brand spent a number of months working together with the British model, who is also a Volcom Women’s brand ambassador developing the collection. The debut collection inspired by classic skate culture, as well...

Fashion

Volcom launches #ThisFirst global campaign

California-based lifestyle and apparel company Volcom has launched a global campaign searching for 15 people who are ready to make their passion projects over their day job. The #ThisFirst global initiative is seeking inspiring and dedicated applicants who would love to ditch their day jobs to focus on their ‘passions’ full time, by asking...

Fashion

Volcom launches passion project after swimwear line

Skate brand Volcom just announced plans for a passion project after just launching a new eco-friendly swimwear line. The Southern California-based company is looking for 15 people to join their team to focus on their passion through the apparel brand. The launch is called "#ThisFirst," in which applicants are encouraged to upload a video or...

Fashion

Volcom launches new eco-friendly swimwear line

London - Californian-based sportswear label Volcom has launched a new, eco-friendly women's swimwear line. The Simply Solid Swim collection is made from ECONYL®, a high quality, 100 percent recyclable yarn produced from lost fishing nets and other discarded nylons taken from the oceans. The fishing nets and nylons are "upcycled" to protect...

Business

Volcom aims to turn sustainability commitments into actions

London - Volcom is turning its sights on creating a new future which sees the label turning its sustainable commitments into actions. Following the results of a recent report from Volcom's parent company Kering, which focused on the group's 2012-2016 sustainability targets, the US brand has published its own update on its sustainability progress...

Fashion

Volcom Mod-Tech boardshorts: now made from recycle bottles

London - US sportswear company Volcom has teamed up with Repreve to recreate its Mod-Tech boardshorts using recycled fibre. The boardshorts, said to be a staple in Volcom’s collection, are currently being made from recycled fibre which is produced from recycled materials, including plastic bottles. Approximately 5 plastic bottle are used now...

Report

Volcom appoints Lyndsey Roach as Global Head of Womens

Sportswears Volcom has announced the appointment of Lyndsey Roach as its debut Global Head of Womens Business, effective of April 1, 2016. "I am excited to create this role within Volcom because our womens business represents an untapped opportunity worldwide," said Todd Hymel, Volcom CEO. “Having Lyndsey take on this leadership role at the...

PeopleFeatured

Skate brand Volcom creates new position for women's department

Los Angeles -Skate apparel brand Volcom recently added a new executive to their team. The SoCal-based company just hired Lyndsey Roach as global head of women's business for Volcom. Roach starts her new role as global head effective April 1. In her duties, she will be responsible for the overall performance of women’s business for the company....

Report

Volcom sells Electric brand

Volcom, part of Kering’s Sport and Lifestyle portfolio, confirmed that it has sold the premium sportswear brand Electric via a management buyout led by Electric’s chief executive officer, Eric Crane. Electric is a Californian premium sports and lifestyle brand, rooted in Southern California’s rich action sports, music, art and customisation...