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Retail

Balenciaga joins JD.com’s luxury platform, Toplife

Kering’s Balenciaga has joined JD.com’s luxury platform, Toplife. Launched in October 2017, Toplife is JD.com's response to Alibaba's Luxury Pavillion, released two months prior. Balenciaga is the third Kering-owned brand to join Toplife this year, following Alexander McQueen and Yves Saint Laurent. "Bringing Balenciaga to Toplife helps further...

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Retail

​Alexander McQueen teams up with JD.com​'s Toplife

London - Alexander McQueen has partnered up with JD.com to launch a new online store on the Chinese ecommerce giant's luxury platform Toplife, in order to strengthen its presence in China. The deal, which sees Alexander McQueen opening a dedicated webshop on Toplife, is set to give the luxury fashion brand access to JD.com's firmly-established...

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ManagementFeatured

JD.com launches new luxury e-commerce platform 'Toplife'

London - Chinese online giant, JD.com, has launched a new, luxury e-commerce platform 'Toplife' which aims to rival Alibaba's Luxury Pavilion. JD.com new platform offers Chinese consumers access to a luxury-only channel, which is set to only offer full-price items from high-end global brands. Toplife offers premium international brands an...

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