THE WOOLMARK COMPANY news and archive

APL launches Woolmark certified trainer

Athletic Propulsion Labs (APL) has unveiled its most sustainable and lightest trainer in partnership with The Woolmark Company, which marks the first technical-knit shoe to hit the global market with the Woolmark certification trademark. Each trainer of APL’s TechLoom Breeze Merino Wool collection, features 80 percent Australian Merino wool,...

FashionPress Release

KOCHÉ and The Woolmark Company collaboration SS19

KOCHÉ showed its SS19 collection during Paris Fashion Week. This is the third time that Christelle Kocher has been working closely with The Woolmark Company. Some wool knit pieces are hand-made by craftsmen, with a particular hooking technique. The wool fabric produced by Nakaden shows a square pattern with very lively colors. For this Japanese...

Business|INTERVIEW Featured

Woolmark sees outdoor market boosting merino wool

The Woolmark Company won't rest in its aim to expand the popularization of wool despite the fabric's trade price reaching a record high this year. In its most recent campaign launched in September the company promoting Australian wool products, advertises wool as a performance fibre, an area where it expects major growth in the coming years....

Report

Tata Cliq Luxury partners with The Woolmark Company

Tata Cliq Luxury, Tata Group’s ecommerce platform has partnered with The Woolmark Company. The company said in a statement that this unique venture between the two companies is a step towards creating awareness about Merino wool, a luxurious and natural fibre from Australia, among the Indian consumers. Through this association, Tata Cliq Luxury...

Fashion Featured

Raf Simons partners up with the Woolmark Company

London - Raf Simons has partnered with The Woolmark Company to develop a special autumn/winter 2017 collection for his eponymous label set to feature fine Merino wool jersey, knits and woven fabrics. The wool materials have been sourced from some of the industry’s top fabric and yarn manufacturers, including Olimpias Group and Manifattura Sesia....

Fashion

Jason Wu partners with Woolmark

London - New York-based designer Jason Wu has been named as The Woolmark Company’s ambassador to help promote the use of Australian merino wool. To celebrate his ambassador role, Wu visited wool-producing property in Australia to experience the merino wool fibre first-hand, as well as sit on the judging panel of the International Woolmark Prize...

Fashion

The Woolmark Company opens Wool Resource Centre

London - The Woolmark Company, the global authority on wool, has opened a Wool Resource Centre in Hong Kong to help present new opportunities for the local textile industry, as well as to “inspire, connect and educate global brands”. The multi-functional space, located in Kowloon Tower Landmark East building, marks a global hub for the Woolmark...

Apparel

Woolmark logo turns 50

50 years ago, Italian graphic designer Francesco Saroglia won an international logo design competition held by the International Wool Secretariat (IWS). His design was five black bands criss-crossing to form a skein, which is said to represent the softness, elegance and purity of wool. Since then, the Woolmark company logo has grown to become a...