sperry news and archive

Sperry launches prep style campaign for summer

Lifestyle and footwear brand Sperry just announced the launch of its Spring/Summer 2018 campaign. The campaign, entitled Sperry Prep For All, launched as a way to highlight preppy style in a more lifestyle, all-compassing way. "In an industry focused on individualism and immediacy, Sperry is an enduring cultural touchstone," Thomas Kennedy,...

Fashion

Sperry aims to reposition brand with new global campaign

US lifestyle label Sperry is aiming to reposition it's brand through a new integrated marketing campaign named Odysseys Await, which is designed to target a younger consumer group - millennials. Founded in 1935 by Paul Sperry, the brand new global campaign is set to coincidence with its 80th anniversary whilst introducing Sperry's refreshed look...