Southern Tide news and archive

Southern Tide hires new creative director and design staff

American apparel company Southern Tide just made two executive changes to their staff. The South California-based company just hired Craig O’Brien as their new creative director as well as a new director of women’s design Jessica Zaro. These two key roles were brought on by the company in order to help strengthen the brand’s relationship with...

Business

Oxford Industries buys lifestyle brand Southern Tide for 85 million dollars

Oxford Industries has bought US lifestyle apparel company Southern Tide from private equity firm Brazos for a price reported to be 85 million dollars. Southern Tide CEO Christopher H Heyn and COO/CFO Rob Iorio will stay with the company under its new owners. Atlanta-based Oxford, owner of Tommy Bahama and Lilly Pulitzer, said the brand should...