Seafolly news and archive

Australian swimwear brand Seafolly to launch in China

Seafolly, Australia’s largest swimwear brand, is expanding to China. Its products will be launched on Alibaba’s e-commerce platform, Tmall Global, later this month. While China is not the first country that comes to mind when we think of sunbathing and bikinis, it is actually a promising market for the sector. “The swimwear industry today is...

PeopleFeatured

Seafolly names new chief executive officer

Australian swimwear brand Seafolly has named former DKNY commercial head, Paul Kotrba as its new chief executive officer, to “further develop its global growth potential”. Kotrba is an experienced global retail executive with over 15 years spent in New York City at Donna Karan and DKNY during the period of ownership under LVMH. There he...

BusinessFeatured

L Catterton to form largest independent swimwear business

L Catterton, the world’s largest consumer-focused private equity firm backed by luxury conglomerate LVMH, is looking to create the largest independent swimwear and beach lifestyle business through its investments in Seafolly and Maaji. The global swimwear and beach lifestyle platform will combine Australian swimwear label Seafolly, which the...

Retail

Seafolly plans for expansion in U.S. for the next three to four years

Los Angeles - Seafolly, Australian-based swimwear line, recently confirmed plans to expand in the U.S. The lifestyle swimwear line has been in expansion mode since it was acquired by L Capital Asia, LVMH Moet Hennessy Louis Vuitton's private equity arm. The company recently added two new hires based for their U.S. plans. The label hired Kenton...

Retail

Seafolly opens third U.S. retail store

Australian label Seafolly has consistently expanded in the U.S. Earlier in June, the brand debuted its second store in the country in San Diego. The brand has decided to make a more permanent stance on the West Coast with a third location that recently opened in Manhattan Beach. The new space for the Australian beach-inspired apparel will boast...

Retail

Seafolly opens 2nd location in America

Australian-based brand, opened its second store in the United States this past weekend. On May 30, the swimwear brand opened a bricks-and-mortar location in La Jolla at their Westfield retail center. The store opening follows Seafolly’s partnership with L Capital Asia, according to Apparel News. The private-equity fund states to the publication...

Business

L Capital Asia acquires controlling stake in Seafolly

L Capital Asia, the private equity fund driven by luxury conglomerate LVMH, has taken a majority stake in Australian swimwear label Seafolly for an disclosed amount, following weeks of speculation. “Our partnership with L Capital cements plans for international expansion and the development of Seafolly into a full lifestyle brand,” commented...