Savage X Fenty news and archive

Rihanna said to be in talks with LVMH to launch luxury house under her name

It looks like Rihanna is reaching for even greater heights in the fashion industry. The pop star is in “secret talks” with luxury conglomerate LVMH to launch a luxury house under her name, says fashion publication WWD quoting “multiple sources” familiar with the negotiations. If the rumors are true, Rihanna’s label would be the first to be...

Fashion Featured

Rihanna's anything-goes lingerie crowns NY Fashion Week

Rihanna celebrated women of every shape, size and color in an outre show unveiling her Savage X Fenty lingerie line, bringing New York Fashion Week to a juddering climax on Wednesday. The Barbadian superstar stepped out in a figure-hugging coffee dress and sunglasses, smiling and waving to the huge crowd that packed into the Brooklyn Naval Yard....

Fashion

Rihanna’s Savage x Fenty brand to close out New York Fashion Week

The debut of Rihanna’s Savage x Fenty fall line is set to close out New York Fashion Week. The singer-turned-designer is set to showcase new looks from her lingerie and sleepwear brand at the conclusion of the annual event in the form of an "immersive experience.” The pieces displayed will be available for purchase immediately following the...

Fashion |BACKGROUND Featured

Why does Rihanna's fashion outsell other celebrity collections?

Celebrities endorse products or sign licensing deals all the time. However, one would be mistaken to dismiss Rihanna’s endeavors in the fashion and beauty industries as more of the same. Rihanna’s fans are 3.7 times more likely to buy her products than fans of other celebrities, according to research published by marketing consultancy firm NPD...

Retail

Rihanna to open Savage X Fenty pop-up in London

Singer Rihanna has announced that London will be the next city to host a pop-up shop for her lingerie label, Savage x Fenty, following a successful pop-up opening in New York. The pop-up, announced on the brand’s social media, will be open for 4-days only from June 13 to June 17 at Shoreditch Studios, and will sell pieces from her new lingerie...