Rue21 news and archive

Rue21 updates its inventory system to expand omnichannel options

Rue21 is giving its omnichannel structure a makeover. The fast fashion brand plans to revamp its digital to brick and mortar environment in 2019 through a new partnership with Kibo, a cloud commerce solutions firm. Rue21 will integrate several Kibo solutions to create fulfillment options for its shoppers in the new year, including an option that...

People

Rue 21 re-appoints Michael C. Appel as CEO

r21 Holdings Inc, owner of American fast fashion brand Rue 21, has appointed Michael C. Appel, currently Chairman of the company’s board, to the role of Chief Executive Officer effective November 12, 2018. This is Appel’s second time in the role, as he served as the company’s interim CEO between October last year and June. He is succeeding...

Report

Rue21 appoints new CEO, CFO and Chief Marketing Officer

Struggling retailer Rue21 has announced three new hires in its management team. Laurie Van Brunt has been appointed President and Chief Executive Officer; Michele Pascoe has been named Senior Vice President and Chief Financial Officer; and Stephen Sommers is the company’s new Senior Vice President and Chief Marketing Officer. Van Brunt is...

Business

Rue21 receives additional line of credit

R21 Holdings, Inc., the parent company of rue21, has announced that Bank of America Merrill Lynch has increased rue21's line of credit to 145 million million dollars. In making today's announcement, Michael C. Appel, chairman of the board of Rue21 said, "Bank of America Merrill Lynch's decision to upsize our line of credit is a strong vote of...

Report

Rue21 revamps its executive team 1 month after emerging from bankruptcy

r21 Holdings, Inc. ("rue21") announced on Wednesday the formation of its reorganized Board of Directors and has named Michael Appel Chairman and Interim Chief Executive Officer. As of this week, Appel is assuming responsibilities from Melanie Cox, Interim Chief Executive Officer since April 2017, who is resigning upon the completion of the...

Business

Rue21 confirms reorganization plan after bankruptcy filing

Rue21 has announced that it's officially moving towards a turnaround. After filing for bankruptcy protection in May, the retailer has just confirmed plans for reorganization. The U.S. Bankruptcy Court for the Western District of Pennsylvania confirmed Rue21's Plan of Reorganization. The plan involves moving the business forward to help...

ManagementFeatured

Rue21 files for bankruptcy protection under Chapter 11

In a turn worth of chronicle of a death foretold, teen apparel clothing company Rue21 filed for Chapter 11 bankruptcy protection Monday in a Pennsylvania court. Explaining their decision in a statement, CEO Melanie Cox said that "These actions are being undertaken with the goal of strengthening the Company's balance sheet, achieving a more...

Report

rue21, 'en route' to bankruptcy after missing payments

Teen apparel chain rue21 could be the next retailer filing for bankruptcy. The fashion retailer is said to have missed the latest of its payments, which nothing but brings it closer to seeking for Chapter11 protection. In January, the company was reportedly to have hired Rothschild Inc. to help manage its nearly 1 billion dollars debt-load,...

PeopleFeatured

Rue21 appoints interim CEO; plans strategic brand building

Trendy fashion retailer Rue21 recently just announced a new interim chief executive officer for the company. Taking over the position from Bob Fisch, Keith McDonough will be stepping up from his prior position at the company as chief financial officer. McDonough will serve as the temporarily chief executive officer until Rue21 is able to find a...

Fashion

Rue21 collaborates with Together We Rise for new initiative

Trendy retailer Rue21 recently partnered with a nonprofit in order to make a difference in the youth community. Known for its teen-friendly clothing, Rue21 has decided to participate in the collaboration to make a positive impact in young teens’ lives. “At Rue21 we are dedicated to giving back to the communities and customers who have made us...

Business

Rue21 turns to plus-size fashion as a safe haven

Following the closure of big names in the teen apparel niche, Rue21 is looking into reaching out to teenagers and young adults by using social media. Also, the retailer is integrating its brick-and-mortar stores with its e-commerce and has expanded into plus-size clothing as a safe haven. In this vein, “We feel that it's a game changer,” said...