Research news and archive

Personalised online shopping preferences vary for UK & US

AgilOne, a predictive creative cloud, has completed a survey of marketing personalisation preferences for shoppers in different territories. The company surveyed more than 3,000 adult consumers in the US and UK on their shopping personalization preferences using retail research agency Conlumino. Everyday marketers are searching for new ways to...

Fashion

Consumers open to personalised marketing

UK consumers are open to receiving personalised marketing messages on their smartphones, new research has revealed. In a study conducted by eDigitalResearch, 45 percent of UK smartphone users would be 'very willing' or 'somewhat willing' for retailers to send brand or shopping messages to their phones. Retailers send location-based messages via...

Fashion

Global luxury market outlook 2013

Bain & Company, an Italian luxury consulting company, have researched and published the key drivers for the luxury goods industry for 2013, in association with Fondazione Altagamma. The research states the slowdown of touristic flows undermining European growth while there is robust organic growth in US and also South America. Luxury tourists...

Fashion

Chinese favour French luxury brands

A new study released by The Hurun Research Institute titled Chinese Luxury Consumer Survey 2013 provides insight into the brand preferences of China’s wealthy consumers. French luxury goods remain highly sought-after and brands such as Louis Vuitton, Chanel, and Dior were among the Top 10 preferred designers for both men and women. Leather...