Reef news and archive

VF Corporation completes the sale of Reef to The Rockport Group

VF Corporation announced today that it has completed the sale of the Reef brand to The Rockport Group, the footwear company owned by private equity firm Charlesbank since August. Reef joins Rockport, Aravon and Dunham in The Rockport Group’s portfolio of brands. The terms of the agreement were not disclosed. VF corporation entered into a...

Report

VF Corporation sells Reef brand to the Rockport Group

VF Corporation has announced that entering into a definitive agreement to sell the Reef brand to The Rockport Group (Rockport) of Newton, Massachusetts, a portfolio company of private equity firm Charlesbank Capital Partners, LLC. Commenting on the agreement, VF’s Chairman, President and Chief Executive Officer Steve Rendle said in a statement:...

Report

Roger Spatz named Brand President of Reef

VF Corporation has appointed Roger Spatz to the position of Brand President, Reef, effective immediately. In addition to his new role, Spatz will continue to serve as President of VF’s Eagle Creek brand, a position he has held since 2011. “Throughout his VF career, Roger has excelled in multiple leadership roles across various aspects of our...

Fashion

Reef and Lee collaborate for capsule collection

Not many people would imagine a surf wear company and a denim company collaborating, but, that's what has happened with the new Reef and Lee collaboration. Reef, the surf wear brand known for their quality patterned board shorts, and Lee, the company known for their affordable denim offerings sold in department stores like J.C. Penney, will be...