PUMA news and archive

Puma elevates Arne Freundt to Regional GM Europe and EEMEA

Sports company Puma has announced the appointment of Arne Freundt as Regional General Manager Europe and EEMEA with immediate effect. In this position, the company said in a statement, Freundt, currently Puma's global director retail & ecommerce, will continue to directly report to the company’s CEO Bjørn Gulden. As Regional General Manager...

Fashion

Puma and Maybelline New York launch collaborative makeup collection

Puma is venturing into makeup. The sportswear brand has teamed up with Maybelline New York to launch a 12-piece makeup collection featuring a smudge-proof mascara, a metallic highlighter, matte long-lasting lipsticks, metallic and matte eye sticks, and gloss face sticks. The duo did not specify when the collection will be launched, but said the...

Fashion

Puma signs multi-year merchandising deal with Porsche Motorsport

Puma’s subsidiary Branded Sports Merchandising has acquired the rights to develop, sell and market apparel, footwear, headwear, accessories and bags bearing the Porsche Motorsport brand. While the exact length of the agreement hasn't been revealed, Puma says it has entered a "multi-year exclusive partnership" with Porsche. “Puma and Branded are...

Fashion

Puma turns a 1986 silhouette into the shoe of the future

Puma gave a computer-aged update to a 32-year-old classic. With the same look as the original, the new high-tech RS-Computer sneaker is white with a very chunky heel. The RS, which stands for “running shoe,” is the newest iteration of wearable tech, functioning similarly to a smartwatch or fitness watch in that it can count steps, distance...

Fashion Featured

Fashion giants sign UN charter to fight climate change. Will it work?

Can the biggest players in the fashion industry unite to stop global warming? The United Nations thinks so. During a conference in Katowice, Poland, UN Climate Change has announced the launch of the Fashion Industry Charter for Climate Action, a series of targets with the aim to reduce greenhouse gas emissions by 30 percent by 2030 and achieve...

Report

Puma Q3 sales increase 14 percent

German designer and marketer of sports footwear, apparel and accessories Puma said on its Q3 revenue for 2018 rose by 14 percent currency adjusted and 11 percent reported. Net earnings for the quarter rose to 77.5 million euros from 62.1 million euros in the same period last year. The company’s sales in Q3 2018 were 1,241 million euros, up from...

Fashion

Karl Lagerfeld to launch collaborative collection with Puma

Karl Lagerfeld, who turns 85 years old today, is showing no signs of slowing down. The fashion designer, who serves as creative director for Chanel, Fendi and his eponymous label, has announced a partnership with Puma. On his Instagram account, Lagerfeld said a collaborative capsule collection with items for both men and women is to drop...

Fashion

Selena Gomez looks to inspire women’s empowerment with new Puma collaboration

Singer and actress Selena Gomez has been one of Puma’s biggest celebrity ambassadors since taking on the role late last year. Now the star has teamed with the brand for a new version of her DefyxSG sneaker. For Gomez, the footwear is meant to inspire her fans to feel confident. "The whole point is to take the focus away from me; it’s about what...

Fashion

Puma and Ader Error unite for art-infused global collection

Sportswear brand Puma and the Seoul-based fashion label Ader Error have joined forces for a modern art-inspired collection, with a retro feel. On the scene since 2014, Ader Error has gained traction from its unique creations that offer a mix of the mundane and the unexpected. The unisex line features items with experimental logos and graphics...

Fashion

Puma x Polaroid collection to be launched next month

Polaroid is set to celebrate its 80th anniversary with a collection of sneakers in collaboration with Puma, to be launched next month. The line will feature new takes on Puma’s RS-0 and RS-100 sneakers, inspired by the design of Polaroid’s iconic OneStep analog instant camera. The RS-0 will include a white leather upper, reflective laces and the...

Fashion

Big Sean and Puma celebrate midwestern style with new line

Autumn in the American midwest plays a key role in a new collection from rapper Big Sean and Puma. Tonal jackets, hoodies and tracksuits are among the items - which offer both versatility and wearability. The apparel and accessories are crafted with rich materials - including corduroy, fleece and flannel fabrics. The pieces also feature Puma’s...

Report

Puma Q2 profits jump 42 percent

German designer and marketer of sports footwear, apparel and accessories Puma said on Thursday its Q2 net earnings for 2018 increased to 31.1 million euros. The news was announced in a press statement. Revenues increased by 8.3 percent from the same period last year. In the first half, the company reported revenue increase of 18.3 percent...