Patagonia news and archive

Patagonia on track to be carbon neutral by 2025

Patagonia has underscored its commitment to be carbon neutral by 2025 when the company will have a fully sustainable production cycle. The news was confirmed by Patagonia ceo Rose Marcario at the 2019 edition of the America's National Retail Federation's annual Big Show & Expo. Marcario stated Patagonia's suppliers responded positively to the...

Fashion

Patagonia to donate 10 million dollars to environmental causes

Patagonia, an outfitter of alpine and outdoor clothing, is to give 10 million dollars in an unplanned tax break to environmental causes. The Ventura-based company received the surplus after US tax breaks imposed by the Trump administration saw the company pay less corporate tax. Since 1985, Patagonia has funded grassroots activism as part of its...

NewsFeatured

Is it risky business for brands to weigh in on politics?

In today’s divided society, the old adage of never talking religion or politics in polite company no longer seems to apply. As the two tribes go to war at this week’s midterms, the question of whether brands have a responsibility to use their political voice arises. In this show-us-the-receipts era, do brands that choose not to engage in...

BusinessFeatured

Under the Sea of New Labeling Requirements: How States and Industry are Tackling Microfibers

Most textile and wool products have a label listing the fiber content, country of origin, and identity of the manufacturer. In view of recent concerns about ocean pollution, a few states have passed bills to require polyester clothing to have a label warning consumers about washing their garments to prevent fiber pollution. Current Legislation...

News

Down with the plastic soup: fashion brands using recycled plastics

Last week, on the opening day of London Fashion Week, the network of nonprofit organizations Friends of the Earth urged fashion companies to do more to tackle plastic pollution, as the fashion industry is "a significant contribution" to the problem. Luckily, some brands are already manufacturing clothing, shoes and apparel from plastic waste....

BusinessFeatured

These 3 outdoor brands turned their customers into communities

Consumers care more and more about the environment, according to Jan Agelink, one of the founders of Dutch trendwatching firm Buro Jantrendman. He presented a lecture titled “Fashion goes outdoor” at Dutch fashion trade fair Modefabriek last month. According to Agelink, not only are today’s consumers changing their shopping habits to reduce...

Fashion Featured

Future of retail: five examples of storytelling done right

Storytelling is a recurrent topic in the world of retail, especially when it comes to fashion. How to define the identity of your store or brand? How to present your store or brand in a way that matches its identity? How to tell an authentic story that consumers will identify with? Trendwatchers Jan Agerink and Birgit Maas, from Dutch...

BusinessFeatured

Patagonia to sue President Trump to protect public lands

London - Anyone paying a visit to Patagonia's website will be greeted with a chilling message: 'The President Stole Your Land.' The lifestyle brand has threaten to take legal action against President Donald Trump and his adminstration after plans to drastically reduce the size of two national monuments in the United States were announced....

Fashion

Patagonia airs first ever TV advert

Patagonia, the US founded, outdoor sports brand have launched a video campaign in an attempt to encourage protection of public land in the US. Fearing that US Secretary of the Interior, Ryan Zinke will forget that he said: “our greatest treasures are public lands” on August 24. Possibly allowing 21 remaining national monuments including the...

Fashion Featured

Patagonia to fight President Trump on protecting national lands

California-based retailer Patagonia is starting the new fashion revolution against President Donald Trump. The outdoors-influenced lifestyle brand is prepared to sue the White House in an effort to keep national monuments and public lands protected. The high-end retailer has publicly stated its distaste for President Trump, insisting that he...

Business

HeiQ and Patagonia partner on PFC alternatives

Outdoor clothing brand Patagonia and Swiss textile technology business HeiQ have announced a strategic partnership to explore new ways to create sustainable textile finishing technology to achieve breathable and durable water repellence (DWR). Recently awarded the Accenture Strategy Award for Circular Economy Multinational among 230 applicants...

Fashion Featured

Nike and Patagonia win joint award at World Business Forum, Davos

London - Sporting giants Nike and Patagonia jointly took home the Accenture Strategy Award for Circular Economy Multinational at the World Business Forum in Davos, Switzerland this week. The Circulars, an initiative of the World Economic Forum and the Forum of Young Global Leaders, is the world’s premier circular economy award program, offering...