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H&M is the biggest user of sustainable cotton

The H&M Group has taken first place as the world’s largest user of sustainable cotton and man-made cellulosic materials, according to the 2018 Textile Exchange’s Preferred Fiber Materials Market Report. According to a statement published on H&M’s website, 59 percent of all cotton used by the Swedish fast fashion giant last year was organic,...

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Fashion |IN-DEPTH Featured

13 brands sign sustainable cotton pledge - but is organic cotton really better?

London - Sustainability has been hailed as the new norm in the fashion industry as more and more brands pledge to source more sustainable raw materials. Thirteen fashion and textile brands, including the likes of Marks & Spencer, Asos and H&M recently signed the Prince of Wales International Sustainability Unit, and vowed to source 100 percent...

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