Omnichannel news and archive

Omnichannel the hot topic at NRF 2019

The world’s tech, finance, and entrepreneurs collide every year at the National Retail Federation conference. The buzzword this season was omnichannel. As retailers work to integrate everything across all their platforms from brick-and-mortar to e-commerce, tech companies, consultants, and investors are responding rapidly. Swiss outdoor brand...

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Clicks to bricks: digitally native brands set to open 850 stores in the next 5 years

Is e-commerce killing brick and mortar stores? One might be led to think so, considering more than 700 stores have closed in the US in 2017, and the investment bank Credit Suisse forecasts a quarter of US shopping malls to shut doors by 2022. It’s not all doom and gloom, however: not only are shoppers still interested in physical stores, but...

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Many retailers are closing the wrong stores, says McKinsey

More than 7000 stores closed in the US in 2017, and the trend continues into 2018. As traffic in US shopping malls decreases, investment bank Credit Suisse forecasts 25 percent of all American malls to close by 2022. However, some companies may be choosing the wrong shops to close, according to a recent study by management consultancy firm...

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75 percent of fashion purchases made at physical shops, but people spend more online

”Omnichannel”, “webrooming” and “showrooming” may be the retail buzzwords of the day, but the truth is buying journeys are still overwhelmingly single-channel, according to a new research by consulting firm Oliver Wymann. Based on interviews with 1,500 shoppers across the United States, the study revealed that 83 percent of shopping journeys...

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Study shows physical and online retail are merging

The context of omnichannel retail is becoming evermore prevalent as customers are seamlessly shopping across the touchpoints of both traditional stores and online shopping. An annual study commanded by the National Retail Federation and Forrester called the State of Retail Online found 32 percent of the companies surveyed were pureplay online...

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The rise of the globally engaged omnishopper

A study using 10,000 global consumers to examine the nature of modern retail offers some valuable insights for today’s brands. The findings for “The Shopper Story 2017” were compiled by commerce marketing giant Criteo, which aims to help brands and retailers better understand what shoppers around the globe think about shopping and how they...