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Fashion

Balmain launches new app

Balmain's creative director Olivier Rousteing is on a mission to democratize fashion. Although that's not an easy feat when you're the man behind an exclusive luxury brand, he's riding the digital wave to make it happen. Balmain will be launching an app that will allow consumers to go behind the scenes of the storied fashion house with augmented...

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Fashion Featured

Paris catwalk dazzles as Balmain leads charge of flash brigade

Paris fashion got flashy Friday with an explosion of retina-burning reflective fabrics hitting the catwalk expressly designed to light up the red carpet. Three days before the biggest glitz fest of the year at the Oscars, Balmain took bling to the edge of space with mirrored and hologram trouser suits that caught every photon in the room. The...

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