New Balance news and archive

New Balance names Joe Preston as its new ceo

In a press note released yesterday, Boston-based athletic footwear brand New Balance announced the retirement of its chief executive officer. Rob DeMartini had held the role of president and chief executive officer for 12 years. During his tenure, DeMartini oversaw the global growth of the brand from 1.5 billion dollars 11 years ago to 4.2...

Fashion |TIMELINE Featured

From the running track to the runway: a brief history of sneakers

Long gone are the times when people would only wear sneakers to practice sports. Now they are the footwear of choice for millions of people around the world. The international sneaker market grew 40 percent between 2004 and 2016, according to Forbes. Nike’s revenue alone reached 35.4 billion US dollars (26.6 billion pounds) last year and the...

Fashion

New Balance collaborates with Paul Smith

Sports footwear and apparel brand New Balance has launched a new collaboration with designer Paul Smith, featuring trainers and a football boot for men and women, all of which are part of the brand’s ‘Made in the UK’ initiative. The New Balance x Paul Smith collection features a men’s football boot, a follow-on from the brand’s first ‘Made in...

Fashion Partner Content

New Balance Numeric – a number in its own right

New Balance: the brand is probably familiar to everyone. But what’s the story with New Balance Numeric? Those who don't come from a skating background might well never have heard of the New Balance Numeric. This is the name of the skateboard range from shoe brand New Balance, which is known for its classic sneakers and technical sports shoes. In...

Fashion

Marketing genius: Reebok gives sneakers after New Balance Trump-gate

London - Sportswear giant New Balance were the receivers of a backlash after the company publicly supported Trump in the U.S. elections earlier this month. Former New Balance customers took to Twitter and other social media channels to express their dismay, with many sharing images of burning, binning and even flushing their trainers down the...

Fashion

New Balance trashed after positive Trump comment

After Trump was announced as President-Elect of the United States, many fashion companies had various reactions to it. Footwear brand New Balance made a positive statement about Trump coming into office, which in turn has led for a backlash for the Boston-based company. While the company has opposed the Trans-Pacific Partnership for quite...

Retail

New Balance vows to stay in UK, despite Brexit

London - Sporting goods giant New Balance has vowed to stay in the UK, despite fears of an economic impact from Brexit. The US-based company, headquartered in Boston, told the Press Association the company is committed to staying in the UK, where it currently has 600 employees, including a factory in Cumbria. It's EU headquarters in Warrington...

Fashion

J. Crew and New Balance launch activewear collaboration

Los Angeles - J. Crew is moving further into activewear with footwear company New Balance. After a decade-long partnership, the two have decided to come together to launch a full-fledged activewear collection. The new line will debut for the first time on Tuesday. Currently, the activewear collection features only women’s clothing however will...

Fashion

New Balance to release new shoe design this month

The athletic shoewear brand New Balance is celebrating its 110th anniversary. In conjunction with the celebration, New Balance will also be releasing a new pair of shoes uses surplus materials, using a green solution for production. The company will be releasing the New Balance MiUK Surplus Pack, made in New Balance’s U.K. factory. The...

Retail

New Balance to open London flagship under EU retail expansion scheme

New Balance is set to expand its current European retail network and aims to open its largest European store to date in the heart of London. The US sportswear brand, which counts 60 odd stores throughout Europe, will be rolling out a series of new stores across western Europe. According to Fashionmag, the largest store will bow on Oxford Street,...

Fashion Featured

New Balance launches 3D-printed trainer

London - Sportswear brand New Balance is launching the world’s first high-performance running shoe with a full-length 3D-printed midsole this week. The New Balance Zante Generate trainers will be available from Friday, April 15 via the brand’s website and direct from its flagship store in Boston, America, however, there will only be 44 pairs on...

Report

New Balance buys Gartner Sports

Sportswear brand New Balance has acquired its Italian distributor, Gartner Sports, as it looks to strengthen its foothold in the European market. Financial details of the deal were not disclosed, but, Gartner Sports had been an exclusive New Balance distributor since 1996. New Balance’s Fran Allen, who was promoted to vice-president for the...