NBA news and archive

Nike celebrates NBA partnership with new connected jerseys

This past weekend, Nike just unveiled a new uniform design for teams as well as a new hoodie design. The powerhouse sportswear brand just launched a new tech-enabled jersey as well as a warm-up outerwear jacket in celebration of an eight-year partnership with the NBA. The warm-up hoodie is designed with athletes in mind with a "thermaflex"...

Fashion

LA brand the Hundreds teams up with Adidas and NBA

Los Angeles - Adidas and the Hundreds have paired up yet again for a unique collaboration. Together, the two take on the National Basketball Association (NBA) by creating a new capsule collection. WIth this new collection, the two brands announce an official partnership with the NBA. The collection includes apparel and footwear that pays tribute...

Trends

Zara teams up with NBA

Fashion retailer Zara is teaming up with American professional basketball league, the NBA, on a capsule collection of t-shirts for boys The partnership marks Zara's and the NBA’s first direct-to-retailer licensing deal and includes three t-shirts aimed at boys aged 3 to 12. Popular teams the Chicago Bulls and the Los Angeles Lakers get their own...