Missguided news and archive

Missguided enhances payment options

Online retailer Missguided has teamed up with payments provider Klarna, SaaS platform Poq and online payment platform Stripe to enhance the way its customers pay for shopping in its app. The reform to the app means that consumers shopping via the Missguided app will receive a “tailored and seamless journey” including ordering items and paying...

Report

Revenues rise but losses widen at Missguided

For the 53 weeks to April 1, 2018, Missguided reported rise in revenues to 215.9 million pounds compared to 205.8 million pounds last year, however, the company said in accounts filed with the Companies House UK that losses widened to 46.6 million pounds against 1.3 million pounds last year due to “significant investments made in gross margin to...

RetailFeatured

Want to sell more online? Speed is more important than style

True or false: consumers that love a certain fashion brand will buy items from said brand online, again and again. False, according to a new survey conducted by WGSN. After surveying 15,000 women aged 16 to 39 in the US and UK, the global fashion trend forecaster found out that brand love and purchase frequency online are not correlated. First,...

BusinessFeatured

Missguided plans Middle East expansion with franchises

British fashion brand Missguided is planning to extend its reach in the Middle East with a franchise deal with the Azadea Group. The Azadea Group, which operates more than 50 leading international fashion and accessories concessions across the Middle East and North Africa will be responsible for extending Missguided’s “experiential reach” with a...

Report

Missguided turnover increased 75.6 percent last year

Missguided has posted a 75.6 percent increase in its turnover to 205.8 million pounds (276 million dollars) for the 52 weeks ending March 26, 2017, according to the accounts filed by the company with the Companies House. The fast fashion etailer, however reported an operating loss of 1.45million pounds (1.94 million dollars) compared to a profit...

Fashion

Consumers praise Missguided's new, unretouched campaign

London - In an industry which tends to focus on unrealistic body standards, fashion retailers which take a stand against the constant portrayal of the slim, white young model in lieu of a more diverse and inclusive body type are often celebrated. Which is why consumers are now applauding Missguided new, unretouched fashion campaign. The British...

Report

Another ex-Shop Direct executive joins Missguided as COO

After recent appointment of Jonathan Wall as Chief Digital Officer, who served as an ecommerce director with Shop Direct, Drapers has revealed that Shop Direct’s group marketing director Kenyatte Nelson has joined Missguided as Chief Customer Officer. In September this year, former deputy chief-executive of Shop Direct Gareth Jones had joined...

Report

Missguided appoints Jonathan Wall its Chief Digital Officer

Jonathan Wall, who recently made an exit from the Shop Direct after serving the company as group ecommerce director for seven years, has joined Missguided as its Chief Digital Officer, says Drapers. On his resignation from the company, Shop Direct had said in a statement that during his time at the UK’s second largest pureplay digital retailer,...

Report

Missguided ropes in Gareth Jones as Chief Executive of online

Missguided has hired former deputi chief-executive of Shop Direct Gareth Jones to lead its online division, reports Drapers. The report further adds that Jones is expected to join as the Chief Executive of online at Missguided next week. Based at the company’s headquarters in Manchester, Jones will report to Missguided’s founder Nitin Passi, who...

Report

Missguided's Chief Financial Officer leaves the business

London - Paul Masters, the Chief Financial Officer of fast-fashion retailer Missguided has left the company. Masters previously joined the team at Missguided in February 2015 and has overseen the brand during a period of exponential growth. Sales at the fast-fashion etailers have more than doubled over the past years, growing from 51.1 million...

Fashion Featured

Boohoo, Asos & Missguided pave the way for 'Ultrafast Fashion'

London - The rise of the fast fashion model is said to have transformed the fashion industry and the way we perceive and consumer fashion. Amancio Ortega, otherwise known as the man behind the runaway fashion success retail story Zara, is said to have been the one to bring the business model into mainstream fashion, which has since been picked...

Report

Missguided's international revenues accelerate 130 percent

Missguided reported a 75 percent increase in revenues for the 12 months to March 2017 to 206 million pounds (266 million dollars), reports Fashion Network. International sales, the report added, witnessed a jump of almost 130 percent, accounting for over 40 percent of the company’s total turnover. The report quoted the company release that said...