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Video: Why Millennials Love Gucci

Gucci is a huge part of popular culture in 2018. The iconic logo is displayed across celebrity instagram accounts and featured in popular songs like Lil Pump's "Gucci Gang." As millennials continue to make up a large portion of the consumer market, the way they spend their money has an impact. Millennials and teens might be destroying everything...

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Fashion Featured

Wake up call: Millennials are not the only consumer

It’s a message arriving from sources as varied as Stylus, whose recent Decoded Futures summit in New York questioned our obsession with that most cash-poor demographic, to the United Nations which released a report this year stating that the population of all countries is expected to rise over the coming two decades. But still it’s a message...

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RetailFeatured

Millennials don’t kill industries, they’re just broke

Millennials have often been accused of destroying industries from golf to home ownership, due to what analysts had previously assumed to be pickier spending habits. Most recently, the Wall Street Journal reported that canned tuna brands are struggling because of millennials. However, a new report from the Federal Reserve has concluded that...

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RetailFeatured

Millennials willing to spend more on luxury, Gucci & Louis Vuitton most popular brands

Consumers born between 1981 and 1997, also known as the Millennial generation, are feeling positive about their personal finances. Consequently, they are planning on spending more on luxury. That’s according to a survey with over 3,000 respondents from the US, France, Italy and China, conducted by investment bank and financial services company...

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NewsFeatured

Tips, tricks, and advice on making it in the fashion industry

The fashion industry is changing so rapidly that it may feel overwhelming for newcomers in the field to stay up to date. This is why FashionUnited has compiled a series of articles with expert advice, tips and information on staying relevant in the fashion world. Whether you're student, job applicant or a business owner, these articles may help...

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Fashion Featured

How frequent travel is changing the fashion industry

Traveling is more affordable than ever, thanks to the rise of low-cost airlines and alternative accommodation options such as boutique hostels, house swapping and Airbnb. Millennials, who are known to be focused on personal experiences, travel more than any other previous generation, according to Nielsen’s “Young and ready to travel (and shop)”...

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Fashion

In Pictures: Aéropostale debuts all new jean fits

Aéropostale, the specialty retailer of casual apparel and accessories, targeting 16 to 22-year-old women and men, has debut its new range of jeans fits as part of its largest jean offering to date. The new collection of jeans introduces three new fits: the Norma jean, a super high rise fit inspired by Marilyn Monroe; the Flex Effect, a 4-way...

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Fashion |IN DEPTH Featured

What fashion companies do wrong when targeting over-50s

The population is aging -- and not just in Western countries. According to the UN’s most recent report on ageing, all countries in the world are expected to see the average age of their populations rise in the coming two decades. In the UK, citizens aged 50 to 59 already form the largest age group, according to the official estimates from 2016....

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BusinessFeatured

What do Millennials and Generation Z consumers want from retailers?

Four generations of consumers coexist nowadays: the Baby Boomers, born between 1945 and 1968; Generation X, born between 1969 and 1983; Millennials, born between 1985 and 1993; and Generation Z, comprising those born from 1994 to 2002. Catering for the needs of younger generations is key for many businesses’ long term growth strategy, as...

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Fashion |INTERVIEW Featured

Kipling to target millennials under its new brand direction

Kipling was one of the most popular bags and accessories brands in the 1990s. Best known for its innovative use of crinkled nylon and adorable monkey mascot, the Belgium-brand was present in every classroom and airport. Although one Kipling bag is sold every 2 seconds, the brand has lost its way over the years and failed to evolve with the...

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RetailFeatured

WGSN Futures Review Part 3: The Retailer of Tomorrow

The WGSN Futures 2017 Summit New York is over for another year leaving us much to reflect upon. Futures is an annual day-long event held in seven cities worldwide during which experts in global trend analysis take the stage to address the overarching shifts in technology, culture, and the marketplace which they have determined will shape...

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Retail|REVIEW Featured

WGSN Futures Review Part 2: The Brand of Tomorrow

The WGSN Futures 2017 Summit New York is over for another year leaving us much to reflect upon. Futures is an annual day-long event held in seven cities worldwide during which experts in global trend analysis take the stage to address the overarching shifts in technology, culture, and the marketplace which they have determined will shape...

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