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BCBG sells domain of smaller brand Lola for 550,000 dollars

A bankruptcy court has authorised BCBG Max Azria to sell the domain for Lola, it’s smaller, secondary brand, for 550,000 dollars. The transaction for the domain, which does not include the intellectual property, will close for 550,000 dollars in cash. BCBG Group launched Lola as a standalone retail concept in 2011. The aim was to attract young...

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ManagementFeatured

BCBG Azria files for bankruptcy as its eleventh hour attempt to recover

Third time lucky? Hopefully so for the BCBG Max Azria Group Inc., which Wednesday filed for bankruptcy in Manhattan as it makes a third attempt in two years to rescue the fashion house founded by designer Max Azria. In a statement, the company’s first executive explains that “The chapter 11 filing will further aid the implementation of these...

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