Mara Hoffman news and archive

Mara Hoffman launches activewear

Mara Hoffman, New York-based fashion designer, recently announced her newest launch for her clothing line. Next month, Hoffman will release her first activewear line. The collection, exclusively cut and sewn in Los Angeles, will incorporate the brand’s vibrant and colorful aesthetic with active lifestyle wear. The athleisure line will include...

Fashion Featured

Spotlight on NYFW day 3

As fashion week rolls along, the designs are becoming more fabulous, the shows more exhilarating, and the fashion more fierce. Saturday at fashion week saw a heart stopping show from Lacoste, a glamorous presentation from Jay Godfrey, and the finest in apparel architecture from Max Azria. It is NYFW after all, so nothing but the best is to be...

Trends

Mara Hoffman x Havaianas

Designer Mara Hoffman has joined forces with Brazilian footwear maker Havaianas to launch a limited edition line of flip-flops. The collaborative collection is set to showcase four of Hoffman's vivid prints, which are also prominent in her 2014 resort collection. "I've been a huge fan of Havaianas for years so it was an amazing opportunity to...