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Business

Longchamp to invest in China

Sales growth has been slugglish for Parisian handbag maker Longchamp, but they have a plan in mind to turn that around. The company is setting their sights on China and the U.S. to boost sales, with a focus set on celebrity endorsements and online platforms. Longchamp, one of the last remaining independent handbag makers in France, is best known...

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Fashion Featured

Longchamp makes New York debut to celebrate 70 years

Longchamp decamped across the Atlantic on Saturday to make their New York Fashion Week debut and celebrate their 70th anniversary by looking to the future, fronted by new brand ambassador Kendall Jenner. Guests were invited to the World Trade Center, where the Manhattan skyline provided a dazzling backdrop to a collection summed up as 1970s...

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