Livia Firth news and archive

Erdem Moralioglu and Sergio Rossi take on the Green Carpet Challenge

London - Luxury fashion has never looked so green - as both designers Sergio Rossi and Erdem Moralioglu have teamed up with the industry's advocate for sustainability, Livia Firth, to launch Green Carpet Collections this month. Both designers have been working closely together with Firth and her consultancy agency Eco-Age, to develop collections...

Fashion |OPINION Featured

The ‘True Cost’ of the Fast-Fashion Ilusion: How something so cheap can make us feel so rich

London - Visit any high-street or shopping center in the Western hemisphere and you will be surprised by how little the average fashion offering may vary. From value-chains like Primark and Forever 21, to fast-fashion brands like Zara and H&M, ‘cheap’ clothing has managed to worm its way into the majority of our lives and our wardrobes. T-shirts...

Trends

LFW: Green Cut

Last night at a cocktail party, Livia Fifth and Lucy Siegle in collaboration with American Express celebrated sustainable fashion with the launch of the ‘Green Cut’ project. The initiative brought together the British Fashion Council and the British Film Institute for the first time and paired together eight fashion designers with eight iconic...

Fashion

Armani among the 2012 Green Carpet Challenge designers

Vogue contributor and Creative Director of Eco Age, Livia Firth has announced that she is enlisting some of the world’s leading fashion designers to take part in her 2012 Green Carpet Challenge. The annual initiative, which promotes sustainable fashion, will this year feature designs by the likes of Chanel, Tom Ford, Gucci, Yves Saint Laurent,...