H&M Group news and archive

H&M Home collaborates with Google for voice payment

H&M is moving towards shopping made simple. The brand partnered with Google to launch a streamlined holiday shopping service operated by voice command. Called the H&M Home Gift Guide, the voice application provides inspiration and ideas for holiday gifts from the H&M Home line. The easy-to-use feature works with Google Assistant on both...

Fashion

H&M Group joins Stella McCartney in climate action charter

The UN Climate Change Conference in Katowice, Poland saw the launch of the Fashion Industry Charter for Climate Action. The charter was initiated by Stella McCartney, and focuses on climate action measures that can be taken within the fashion industry. The H&M Group has now announced that it has joined other brands, retailers and suppliers as a...

Retail

H&M introduces It's Pleat cafe concept to a brick and mortar store

H&M is expanding the customer experience in its brick and mortar stores. The international retailer has just introduced a concept cafe to its Westfield White city store in London. Called It's Pleat, the cafe is the first H&M has introduced to London, yet the fourth globally. The brand's first cafe debuted in Stockholm last year. It's Pleat...

BusinessFeatured

Expanding or retracting? H&M closes Cheap Monday after rethinking /Nyden

H&M is undoubtedly one of the most successful fashion companies of our time. But as consumers question the social and environmental impacts of the fast fashion model and online players such as Asos and Boohoo offer fierce competition, the last decade has seen the Swedish apparel giant looking to rely less on its namesake brand. In the last two...

People

Ezinne Kwubiri named H&M head of inclusion and diversity

H&M is looking to make itself more inclusive and diverse. After criticism last year of the Swedish brand’s childrenswear marketing campaign that was seen as culturally insensitive, the company released a minimal, swift statement of apology. The brand has since realized that it needs to take larger steps to prevent similar mistakes and increase...

Fashion

H&M invests in AI ecommerce site

London-based menswear ecommerce startup Thread has set out to make styling much easier for male consumers and just received 3 million dollars from H&M to do so. The H&M Group’s investment arm, H&M CO:LAB has funded many innovative fashion startups that focus on technological or sustainable initiatives, such as Aday and Worn Again. Thread is...

RetailFeatured

H&M and Klarna announce global partnership

Swedish fashion chain H&M has announced that it is entering into a global partnership with Klarna, which will see one of Europe’s leading payments providers further integrating H&M’s digital and physical stores to give customers a “seamless, personalised and engaging shopping experience”, as well as the fashion group investing in the company....

Fashion

H&M Group's Monki plans to only use sustainably sourced cotton

Scandinavian womenswear brand Monki is on a mission to support only sustainably sourced materials. The brand aims to complete this goal by 2030, but this week it has announced that this autumn, it has reached the next step in the process. As of this season, 100 percent of Monki’s cotton products will be sourced sustainably. Part of the H&M...

Fashion

H&M Group to launch new apps with Google and HoloMe

H&M Group is set to showcase two new “cutting-edge” technology features during Stockholm Fashion Tech Talks, the conference on fashion digitisation, which have been created in collaboration with Google and HoloMe. Elin Frendberg, H&M group business development, said in a press release: “At H&M group we constantly work on innovations that create...

Report

Profit for the H&M Group halves during Q1 FY18

London - It has been a difficult start of the year in terms of sales for H&M Hennes & Mauritz AB Group. The Swedish fashion group previously reported that sales had declined in the first quarter and now profit has halved for the first quarter ending February 28, 2018. "As communicated previously, the start of the year has been tough," said...

RetailFeatured

Inside Arket, H&M Group’s new store

Swedish fashion and lifestyle brand Arket, from the H&M Group, has unveiled its long-awaited debut flagship store on Regent Street, ahead of its official opening on Friday, August 25. Located within the unit that once house Banana Republic, Arket has transformed the 17,000 square foot space into a calm, modern and very grey environment, with...

Fashion

Monki launches first global sustainability campaign: Monki Cares

London - Monki, the edgier younger sister brand to H&M, has launched its first global sustainability campaign as part of its parent company’s, the H&M Group, wider strategy to only use 100 percent recycled or sustainably sourced materials by 2030. Monki’s debut campaign, known as Monki Cares, focuses on promoting the retailer’s in-store...