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Fashion

In pictures: G-Star kicks off Tmall fashion show with Jaden Smith

Last weekend, G-Star delivered the opened the 10th edition of “See Now Buy Now” fashion show organized by Alibaba’s B2C marketplace, Tmall. The kick-off show presented the denim brand and Jaden Smith presented their recently launched sustainable collaboration collection titled “Forces of Nature”. The presentation marks the second appearance of...

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Fashion Featured

G-Star Raw unveils ‘Most Sustainable Jeans Ever’

London - G-Star Raw is set to launch its most sustainable denim jeans to date for Spring/Summer 2018, the G-Star Elwood RFTPi jean. This latest pair of jeans marks new milestone in responsible denim manufacturing as they are made from the first ever Cradle to Cradle Gold Level certified denim fabric. Developed in partnership with Dystar,...

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