Frame news and archive

Brama acquires Frame to expand its portfolio of American brands

Italian group Brama just added a new brand to its portfolio. The group, known for its American premium brands, has just added Frame for its EMEA market from its newest season. Frame was founded in 2012 in Los Angeles as a denim-based company. Combining Parisian roots with 1970's fashion nostalgia, the contemporary label produces ready-to-wear...

Retail

Frame launches international shipping

Frame, the fastest growing premium brand in the US, has launched international shipping to a host of countries including the UK, Canada, Australia, Japan and a number of European countries as part of its expansion plans. Founded by Jens Grede and Erik Torstensson in 2012, Frame quickly became known as the off-duty models favourite denim brand....