First Insight news and archive

Men shopping more often than women across majority of online and in-store channels

Global technology company First Insight Inc. has published a new report "The Arrival of the New Male Power Shopper", which revealed that men are shopping more frequently in-store and online than women. The company recently surveyed consumers on shopping habits, purchase behavior and influences driving decisions found that 53 percent of men...

Management

Study confirms retail executives don't know what consumers want

Senior retail executives are out of touch with what consumers want in their shopping experiences. In a series of three surveys reaching out to consumers and retail executives alike, First Insight found that responses to questions of consumer shopping habits and the influences that drive shopping decisions varied drastically between the two...

Report

Marks and Spencer expands partnership with First Insight

Marks and Spencer has confirmed that it is expanding its partnership with predictive analysis firm First Insight, which helps retailers make product investment and pricing decisions. The British retailer has been using First Insight’s consumer-driven predictive analytics, which uses online social engagement tools to gather real-time preference,...