digital showroom news and archive

Hugo Boss launches first digital showroom

Hugo Boss has launched its first digital showroom in Berlin, Germany, marking a shift in the company's strategy. The German fashion brand presented its Hugo pre-fall collection for 2018 at a pop-up space in Berlin to showcase its digital showroom last week. Via a 65 inch touchscreen, which resembles a table, viewers were able to browse through...

Retail

Tommy Hilfiger opens digital showroom

US fashion label Tommy Hilfiger has opened a new innovative digital showroom in it's head office in Amsterdam, the Netherlands. The new virtual location will showcase the label's latest collections and help retailers make their collection selection. The fashion label claims that the digital showroom will save buyers a lot of time when it comes...