Once upon a time it was a slow loading website that was the bugbear of all online activity. But how things have changed. Shoppers and consumers may forego a site altogether if the experience doesn't match up to their expectations. As digital experiences have become more advanced, so too have expectations. What is good news for brands, consumers...
Jun 8, 2017
London - Luxury brands which fail to evolve their digital front risk getting left behind as digital is the "inevitable, inescapable business shift of the future." Although some companies, such as LVMH, are beginning to invest in the digital domain, being digital means so much more than just ecommerce, and luxury labels who refuse to do so will...
Sep 23, 2016
As much as the 'selfie' has changed the way a new generation perceives and consumers fashion, it is really the digital era that has changed how the fashion industry communicates. Digital technology has radically changed the fashion landscape, from the way it is produced, designed and presented. Just last week a new app was launched that allows...
Aug 21, 2015
As sales of clothing continues its shift from brick-and-mortar to online, e-sales of luxury goods are set to triple by 2025, according to a new report by global consulting firm McKinsey & Co. Currently online sales account for 14 billion euros, which is just 6 percent of the luxury market, and is expected to grow to 70 billion euros. Niche...
Jul 13, 2015
UK consumers are open to receiving personalised marketing messages on their smartphones, new research has revealed. In a study conducted by eDigitalResearch, 45 percent of UK smartphone users would be 'very willing' or 'somewhat willing' for retailers to send brand or shopping messages to their phones. Retailers send location-based messages via...
Apr 30, 2014
Digital luxury agency Createthe Group is thought to be investigating a security breach involving a number of its luxury, fashion and retail clients. Renowned for its innovative commerce solutions, the New York and London-based company offers an e-commerce platform to fashion clients such as Belstaff, Marc Jacbos and Oscar de la Renta. The...
Mar 26, 2014
