denim brand news and archive

Genetic Denim changes price point in relaunch

Los Angeles - Denim brand Genetic Los Angeles is in for a makeover. The premium line is currently undergoing a restructuring in management and reorganization in order to improve the overall benefit of the company. After gaining a new owner just last year, the California-faved denim label is currently under Hubert Guez’s control. Guez took over...

People

Erin McColl takes over U.S. Jeans Co. as designer

U.S. Jeans Co. recently just added a new addition to their team. The denim company just hired on Fashion Institute of Technology graduate Erin McColl as head designer. The Los Angeles-based company hired her on due to her extensive work in the denim industry in the past. McColl’s previous experience in fashion includes working for various...

Retail

Robin's Jeans plans expansion this year

After just opening a new store in Los Angeles, Robin’s Jeans still has further plans for expansion. The premium denim brand opened a location at the Beverly Center, but has plans for over five more locations to open this year. The company has been ramping up its store growth in order to get more exposure out for the brand. The company, which...