Data Analytics news and archive

LIM College to launch first master’s program on data analytics in the fashion business

New York’s LIM College, a school focused exclusively on the study of business and fashion, has announced its plans to offer a master of science degree in Consumer Analytics which will equip students with the skills and knowledge to use customer data to drive business decisions. This will be the first master’s program in the United States to...

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How online fashion companies use data to enhance sales

London - Have you ever wondered how the latest must-have fashion item unanimously finds itself prominently on the page of all the major e-commerce platforms? The reason is data. From Net-a-Porter to FarFetch, Topshop to M&S, there isn't a global online retailer who doesn't rely on data analytics to drive their sales. When all the online stores...