H&M is undoubtedly one of the most successful fashion companies of our time. But as consumers question the social and environmental impacts of the fast fashion model and online players such as Asos and Boohoo offer fierce competition, the last decade has seen the Swedish apparel giant looking to rely less on its namesake brand. In the last two...
Nov 27, 2018
The H&M Group has decided to shut down discount retailer Cheap Monday, 10 years after acquiring it from Swedish apparel company Fabric Scandinavien AB. “There has been a negative trend in the Cheap Monday’s sales and profits for a long time”, said the fast fashion giant in a statement. The company aims to start the closure process immediately...
Aiming to focus on its core business, Hennes & Mauritz AB (H&M) has decided to close down Cheap Monday following a negative trend in the brand’s sales and profits for a long time. The company said, this step would affect around 80 Cheap Monday employees and operations in Tranås and Stockholm, Sweden. “We need to constantly develop our business...
London - Cheap Monday has shared its new sustainability pledge, which is part of its journey towards becoming to “be the most relevant and sustainable jeanswear brand on the street, worn by those who create pop culture.” The denim brand, owned by the H&M Group, aims to increase the number of eco-friendlier materials its uses season by season....
Sep 19, 2017
Swedish denim brand Cheap Monday has named Carl Malmgren as its new creative director, replacing Ann-Sofie Back who has held the role in a part-time consulting capacity since 2009. Recruited internally, Malmgren has been with the brand since its launch in 2004, working closely alongside founder Örjan Andersson, and the brand has stated that he...
Jun 5, 2017
London - The much awaited and anticipate denim collaboration Cheap Monday x Faustine Steinmetz have finally been unveiled in Cheap Monday Carnaby Street store, in London. The Central Saint Martins graduate, best known for her innovative use of denim as well as her hand-woven denim, embarked on a collaboration with H&M’s edger sister label which...
Apr 8, 2016
London - Following in the footsteps of its parent company H&M, high street retailer Cheap Monday has launched a new initiative encouraging consumers to recycle their unwanted garments in exchange for in-store discount voucher, known as the C/O Cheap Monday Project. Cheap Monday launches new recycling project to drive sustainability awareness...
Mar 30, 2016
London - Swedish fast-fashion company H&M is reportedly exploring options to launch an all new brand which will be very dissimilar from its namesake label as well as its sister labels and current store concepts. This new brand could be launched as soon as 2017 and "will be completely different from H&M" according to H&M's Chief Executive Officer...
Jun 26, 2015
