BooHoo news and archive

Boohoo raises full year sales outlook after strong holiday season

For the four months to December 31, 2018, Boohoo Group Plc has reported revenue growth of 44 percent or 43 percent CER across all geographic regions. The company said, gross margin for the four months was 54.2 percent, up 170bps. For the financial year to February 28, 2019, the company expects revenue growth between 43 percent to 45 percent,...

Fashion Featured

Boohoo faux fur jumper found to contain real fur

Online retailer Boohoo has been condemned by the Advertising Standards Authority (ASA) for selling a faux fur pom pom jumper that was found to contain real fur, which it states was “misleading” to consumers. The UK advertising watchdog upheld complaints by Humane Society International (HSI) UK, and ruled that the advert for the jumper on the...

Management

Boohoo promotions 'broke advertising rules', BBC Watchdog reveals

UK-based e-tailer Boohoo has been accused by the BBC watchdog programme Watchdog Live of breaking Advertising Standards Authority (ASA) rules through ‘misleading’ promotions on the brand’s website. Watchdog Live found that Boohoo had promotions on its website that didn’t end when the clock reached zero, meaning customers felt false pressure to...

ManagementFeatured

Boohoo raises guidance on strong H1 performance

In its results statement for the six months to August 31, 2018, Boohoo Group Plc said revenues reached 520.5 million dollars, up 50 percent or 49 percent CER. The company expects group revenue growth for the year to February 28, 2019 to be 38 percent to 43 percent, up from our previous guidance of 35 percent to 40 percent, with adjusted EBITDA...

ManagementFeatured

Boohoo announces appointment of John Lyttle as its new CEO

Boohoo Group plc has announced the appointment of John Lyttle as Chief Executive Officer with effect from March 15, 2019. Lyttle is joining the company from Primark Stores Limited, where he is currently serving as the chief operating officer. After Lyttle takes on the new role, Mahmud Kamani, currently Joint Chief Executive, will become Group...

Fashion

In Pictures: Boohoo unveils Paris Hilton collaboration

Boohoo has co-designed a summer collection with Paris Hilton, which draws inspiration from fashion style in the early 2000s. The 70-piece collection includes a range of ready-to-wear and swimwear that recreates Hilton’s favourite trends and fashion moments, including animal prints, slinky metallics, palm prints inspired by her home town of...

Fashion

Boohoo promotes LGBT rights with new capsule collection

The online retailer BooHoo has launched exclusive capsule collection to coincide with Pride month. The Love is Love line serves as a celebration of the LGBT community and offers an empowering range designed for all. The 30-piece collection features gender neutral looks and accessories - each available in various colors and fits. Many of the...

Business

Harrods the best fashion company to work in the UK, according to employees

Recruiting site Glassdoor has revealed the winners of its 2018 Best Places to Work -- Employees’ Choice Award, which is based on anonymous feedback shared by job applicants and employees. After tracking all the input received on its platform in 2017, Glassdoor ranked companies from all sectors according to three categories: best places to work,...

RetailFeatured

Want to sell more online? Speed is more important than style

True or false: consumers that love a certain fashion brand will buy items from said brand online, again and again. False, according to a new survey conducted by WGSN. After surveying 15,000 women aged 16 to 39 in the US and UK, the global fashion trend forecaster found out that brand love and purchase frequency online are not correlated. First,...

Fashion

Paris Hilton and Boohoo to release collaboration

Paris Hilton has announced she is teaming up with fast-fashion retailer Boohoo to co-design a collection that will be available worldwide on June 20. The 70-piece collection will be inspired by Hilton's fashion choices from the early '00s and her life in Beverly Hills. The price point for the collection is under 100 dollars. While Hilton's name...

Business

PrettyLittleThing to open new head office in Los Angeles

London - PrettyLittleThing, the fast-fashion brand owned by Boohoo.com, is set to open a new head office in Los Angeles. The move marks the brand’s debut office outside of London and Manchester, as the brand aims to expand its reach. PrettyLittleThing is set to open its office, complete with an influencer focused lounge, private showroom and...

Fashion Featured

Pepsi launches football fashion collection

Beverage brand Pepsi has launched a global capsule fashion collection centred around football with fashion partners Boohoo, BoohooMan, Umbro, Le Specs, New Era and Anteater. The capsule line is Pepsi’s latest extension of its 2018 global #LoveItLiveIt campaign, which fuses art and sport, and has brought together fashion brands from the UK, US...