BlueBella news and archive

Bluebella expands in the U.S.

Bluebella is rapidly expanding in the United States after becoming a stockist to leading retailers Revolve, Shopbop and Bloomingdale’s. The international lingerie brand made expansion in the U.S, a key priority after raising 1 million pounds in a crowd-funding drive. It appointed East and West Coast agents to find new stockists and has had PR...

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Bluebella names ex-Wacoal Europe CEO Tracy Lewis as Non-Exec Director

Bluebella has strengthened its board with the appointment of former Wacoal Europe chief executive Tracy Lewis. The company said, Lewis, Executive Chairman of Inspired Thinking Group, joins Bluebella as a Non-Executive Director along with Chris Inman, a former board member of the British Fashion Council. Commenting on the new appointments, Emily...

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Lingerie brand Bluebella raises 1 million pounds

London-based lingerie and nightwear fashion brand Bluebella has raised more than 1 million pounds in crowdfunding, double its original target, as it attracts more than 700 investors on Crowdcube. Bluebella was founded in 2005 by Emily Bendell who wanted the lingerie label to target women who see lingerie not as “functional or sexy” rather as a “...