Even classic outdoor brands want to profit from the current outdoor boom in fashion and lifestyle. Brands like Mammut take a chance in Berlin as outdoor continues to trend. A brand debuted at July's Berlin Fashion Week that one would have never expected there a few months ago: Mammut. The Swiss outdoor brand presented its new line, Mammut Delta...
Jul 27, 2018
In January 2018, Berlin Fashion Week celebrated its 15th anniversary. At the beginning in 2003, nobody would have thought it possible that what started with Bread & Butter Berlin and Premium in then so-called dead fashion diaspora would establish itself as a fashion location. Yesterday's prophecies of doom got belied; Berlin is set. For now....
Feb 2, 2018
A recent fashion graduate from HAW Hamburg University of Applied Sciences has been named the winner of Peek & Cloppenburg and Fashion ID’s 10th ‘Designer for Tomorrow’ 2017 award at Berlin Fashion Week. Lara Krude, was awarded with the fashion talent award after showing her ‘What remains’ collection at the Mercedes-Benz Berlin Fashion Week on...
Jul 7, 2017
London - The start of a new year brings the start of a new season for the fashion industry and signals the kick off of the bi-annual showcase known as fashion week. The top four international fashion capitals of the world - New York, Paris, London and Milan - have solidified their reputations as the fashion-hot spots in part thanks to their...
Jan 16, 2017
In fashion terms, the German capital’s rise during the last decade had been astonishing: “Berlin managed what no other city in the world has done in such a short time: to become an internationally recognized fashion metropolis”, said Tanja Mühlhans, who is in charge of the fashion industry at the Senat, Berlin’s local government. But ahead of...
Jul 10, 2013
London-based, Romanian fashion designer Ioana Ciolacu Miron has fought off competition from emerging designers from all over Europe to be crowned ‘Designer for Tomorrow’ by Stella McCartney. The British fashion designer, who was unveiled earlier this year as the new patron of 'Designer for Tomorrow' succeeding Marc Jacobs, headed a nine-member...
Jul 8, 2013
With her dove hats, snake revolvers, squirrel sandals and hoof shoes, German artist Iris Schieferstein creates sculptures that, apart from taxidermy, transcend into the realm of fashion. What’s unique is that the trained sculptor does not work with fairly unrecognizable animal products like skin or fur but uses whole animals or very recognizable...
Dec 17, 2012
Now that the four days of Berlin’s Fashion Week are over, it is time to take stock. Indeed, no official figures are available yet for the shows - Bread & Butter was hoping for 90‘000 visitors, but never publishes its figures – however, preliminary statements from the organisers only allow one conclusion: it was a raving success. The trade...
Jan 25, 2011