Amazon Fashion news and archive

Amazon Fashion presents new basics brand Meraki

Online giant Amazon announced in a press release on Tuesday that it has launched a new European private brand via Amazon Fashion: Meraki is all about clean lines, timeless shapes and quality fabric construction - easy-to-wear premium wardrobe essentials for men and women at a moderate price. Meraki is Greek and means - according to Amazon - ‘...

Fashion

Drew Barrymore launches lifestyle brand on Amazon

Actress Drew Barrymore has launched a new fashion and lifestyle line called Dear Drew, described as a "love letter to women around the world” on Amazon Fashion. The contemporary collection includes apparel, handbags, luggage, jewellery, lingerie, accessories and hair tools, and is already being compared to Reese Witherspoon's Draper James line,...

Retail

Amazons opens first fashion studio Blink in India

After fashion studios in London and Amsterdam, online giant Amazon decided on India as the third location for its state-of-the-art Blink fashion studio. It will provide high-quality images and videos to fashion sellers associated with the online retailer and is an extension of Amazon's imaging and cataloguing services that helps retailers with...

Fashion Featured

Look: Amazon Fashion debut campaign for Find.

Online giant Amazon has unveiled its debut campaign for its first own-fashion label Find, as the US-based company aims to dominate the online fashion market in Europe. The new fashion campaign, which has been launched in the UK, Germany, Italy, Spain, and France, features eight selected looks from Amazon Find. Autumn/Winter 2017-18 collection....

Retail

Amazon moves further into fashion with ‘see now, buy now’ Nicopanda collaboration

Streetwear brand Nicopanda have joined forces with Amazon Fashion Europe on a ‘see now, buy now’ capsule collection, set to launch this September. Nicopanda plans to showcase the six-piece, unisex collection at their Amazon sponsored, London Fashion Week debut this September 16. The Nicopanda show will be held at the ecommerce giant’s European...

Fashion

Amazon launch The Fix, accessories exclusively for Prime customers

Amazon Fashion have unveiled their new accessories line, ‘The Fix’. Exclusively available to Amazon Prime customers, ‘The Fix’ offers a selection of handbags and footwear, with new designs added monthly. Taking florals and accessories to the next level at the launch of The Fix. Tap the link in our bio to shop the full collection now....

Retail

Gap now available on Amazon India

US fashion giant Gap announced yesterday that the popular brand is now available on Amazon Fashion in India through a partnership between Amazon India and Arvind Lifestyle Brand Limited, Gap's franchise partner in India since 2015. This means not only availability to all of the 19,000 postal codes across the country but also free one-day and...

BusinessFeatured

Amazon Fashion launches in Mexico

Amazon Fashion has launched in Mexico, however it will face a lot of challenges. Mexico is one of the most challenging markets for online retailers because not many customers shop online. Online sales are a fraction of what they are when compared to other markets in developed countries like the U.S. and U.K. and Latin American countries like...

Fashion Featured

Amazon makes foray into fashion world

Amazon has been making moves over the past few months to position itself as a force in the ready-to-wear fashion world. The Seattle-based online retail titan has already revolutionized how consumers shop and has been selling clothes for more than a decade. In 2006, it bought the site Shopbop and snapped up online footwear go-to Zappos three...

Fashion

Amazon unveils new strategy with fashion driven streaming

Amazon has recently upped their game in the fashion industry. The e-commerce company unveiled a new streaming show entitled “Style Code Live” in order to bring in a more direct approach advertising in a more user-friendly way. Instead of the normal approach that Amazon typically has, the new video stream caters to a different audience....

Fashion

Amazon considers launching own clothing line

London - It seems that dominating the realm of e-commerce is no long sufficient for Internet giant Amazon, as the US based company is said to have its sights set on taking a slice of the fashion pie with the launch of its own clothing line. Although Amazon has been hard at work building up Amazon Fashion, encouraging established fashion labels...

Fashion

Amazon launches fashion competition for NY undergraduates

Amazon Fashion is to debut a new competition for fashion students called the Amazon Fashion Studio Sessions. With a fund totaling 100,000 dollars, the creative competition is open to undergraduate fashion and design programmes in New York to contribute to the company’s on-site editorial. Students will compete to conceptualise, style and shoot a...