24 Sevres news and archive

LVMH limits Céline online sales to own platform 24 Sèvres

LVMH's digital platform 24 Sèvres will be "the first and only e-commerce multi-brand to sell Céline". The news comes as the French fashion house is being transformed behind the scenes under new Creative Director Hedi Slimane. Céline's former Creative Director, Phoebe Philo, famously thought it 'not chic' to sell online, driving customers to come...

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LVMH to start new e-commerce site '24 Sevres'

After weeks of speculation about LVMH's top secret project, the veil of silence has finally been lifted and the French luxury conglomerate confirmed yesterday that it will launch its new multi-brand e-commerce website '24 Sèvres' on June 6. The new boutique shopping site is a foray into multi-brand luxury e-commerce with much at stake. On 6th...