Björn Borg COO Henrik Fischer resigns

Björn Borg has launched a new business plan for 2015-2019, focusing on sales growth and on transitioning the brand to a sports fashion brand. In connection with the implementation of the new business plan, organizational changes have been made. Within the scope of such reorganizations, Henrik Fischer, COO and deputy CEO, has resigned from the company.

The company offer underwear, sportswear under its own brands and footwear, bags and eyewear through licensees. Björn Borg products are sold in around thirty markets, of which Sweden and the Netherlands are the largest. Total sales of Björn Borg products in 2014 amounted to about 1.4 billion Swedish Krona (0.1 billion dollars), excluding VAT, at the consumer level.