Megan Fox signed to deal with Frederick's of Hollywood
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Actress Megan Fox, who rose to fame thanks to the Transformers film franchise, has been signed with Authentic Brands Group as a co-owner, brand stakeholder, collaborator, and global ambassador to Frederick's of Hollywood. This is the first partnership of its kind since ABG acquired Frederick's of Hollywood in June of 2015.
“Frederick’s of Hollywood is an American original and an iconic lingerie brand, known for its avant-garde, innovative designs and notable influence on pop culture,” said Fox. “I look forward to partnering with the ABG team to reintroduce this legacy brand to an expanded global audience through new creative and a revitalized approach to sexy lingerie.”
In her new role, Fox will be collaborating with ABG on the development of Frederick's of Hollywood product categories, retail distribution, and marketing, as well as acting as the designated global ambassador. The partnership will begin this fall with Fox as the face of Frederick's of Hollywood spring 2017 campaign. The campaign will roll out in February for print, digital, and social media channels. The first Frederick's of Hollywood x Megan Fox capsule collection of intimate apparel will debut in holiday 2017.
“Megan Fox is the embodiment of confidence and glamour,” said Nick Woodhouse, President and CMO, ABG, owner of the Frederick’s of Hollywood brand. “With a distinct point-of-view and industry savvy, combined with an enormous global following, Megan is the perfect partner with whom to relaunch the brand.”