In Pictures: & Other Stories taps California designer Kim Gordon for soft, delicate collection

H&M's sister company & Other Stories recently just launched a new collaboration. Partnering with California native designer Kim Gordon, the two have created a basics collection including abstract, delicate designs.

The collaboration includes a focus on the English pronoun "her," reflecting a feminine, soft presentation for the collection. & Other Stories worked directly with Gordon for the selection of styles in their archives down to the cuts and customizations of drawings.

"The unwavering creativity, artistic integrity and entrepreneurial spirit of Kim Gordon is an influence and inspiration size for generations of women. We admire his way of setting its own rules rather than adapt to the expectations of others. Through this collaboration, we share a part of its history and its art with our audience," said Caroline Björkholm, responsible for creating home & Other Stories.

Contemporary apparel store & Other Stories releases new abstract collaboration

With a pink shade for most of the election, the collaborative process includes non pieces in organic cotton with five silk scarves. The collective highlights a simple, sophisticated aesthetic with the words "her" and "morning mirror" reflective throughout. Currently, the prices for the pieces are not yet disclosed.

"Working with structured forms of T-shirts and other sweatshirts Hooded was as work from a blank canvas. I decided to go on the idea of ​​pronouns, because I like the aura that surrounds the words. The thought of a word can create a whole atmosphere and it has a certain amount of mystery. Screen printing gives a unique and handcrafted look to the articles. The almost abstract prints feature a tinted look and an artistic look. I love the contrasts and when something unexpected is glamorous. At present, I think women can influence their environment by the way they dress," Gordon said of the collection.

The collection will be available August 31 at & Other Stores locations as well as through its online store.

Photos: & Other Stories