IMG to sell socially conscious t-shirts for NYFW

IMG will once again be presenting The Shop @ NYFW: The Shows. The pop-up will be open at 859 Washington Street.

They have partnered with WME/IMG's philanthropic arm, UNICEF, to present socially conscious t-shirts from eight designers.

#MODELCITIZENS Run The World. ???? #ModelPrep10 premieres @nyfw x @unicefusa's limited edition #ModelCitizen tee's. Click our link in bio to read more + visit unicefusa.org/modelcitizen to purchase your very own designer tee supporting #Unicef Education Programs. #⭐️ #IMGstars

A post shared by IMGmodels (@imgmodels) on Aug 28, 2017 at 2:33pm PDT

Participating designers include Prabal Gurung, Naeem Khan, Marchesa, Alice + Olivia, Bibhu Mohapatra, Anna Sui, Cynthia Rowley and Adam Selman. The designers t-shirts feature statements like “Be a role model” or “Live your dream.”

IMG will also be introducing the #ModelCitizen campaign as part of the program.

The Shop will host an opening party on September 7, and it will be open from September 8 to September 10 from noon to 5 p.m.