Anya Hindmarch x Kellogg's

By FashionUnited

Nov 10, 2014

Scroll down to read more
Fashion

We've only just got used to seeing McDonald's inspired clothing and accessories via Moschino, and now designer Anya Hindmarch has launched a collection of Kellog's-inspired bags.

To go one step further, Hindmarch has also designed a limited edition of cereal boxes that this week launch at Waitrose.

Customers are being given the chance to win a limited edition Anya Hindmarch Featherweight Ebury handbag in a competition which involves posting a picture or video clip featuring the cereal box on Instagram.

Commenting on the collaboration Hindmarch said: ”It was a natural progression to develop actual cereals with Kellogg’s and Waitrose. Craftsmanship and humour are at the heart of everything we do so an opportunity to do something a little unexpected and fun always appeals to me.”

Lizzie Willett, cereal buyer at Waitrose, added: “We’re excited to exclusively offer our customers fashion flakes, which will no doubt be a hit with fashion lovers. The iconic Kellogg’s characters, Tony the Tiger and Cornelius the Cockerel, have been given a refreshing makeover by Anya Hindmarch and we’re eager to see who will be the lucky winner of the Anya Hindmarch Featherweight Ebury handbag.”

Anya Hindmarch
collaborations
kellogg’s