Articles by Isabella Naef
Isabella Naef has been the Senior Editor of FashionUnited Italy since 2008. She is in Milan and covers fashion and luxury goods, with a particular focus on financial and economic news and sustainability. A dual Italian and Swiss citizen, Isabella graduated in Political Science from the University of Milan. She is member of the Professional Journalists' Association since 2000, contributing to newspapers and magazines. She is passionate about covering the fashion industry during this dynamic period, where sustainability, Gen Z, and artificial intelligence are paving the way for new and exciting chapters in economic, creative, and trend history.
Liu Jo brings home Uomo brand and rehearses for Milan fashion week
Liu Jo, the Carpi-based pret-a-porter brand, recently launched broke into the Chinese market with the launch of its first shop in Shanghai. The aim of the brand’s newest expansion is to gain more international experience in order to make its debut on the runways at Milan Fashion week. Speaking of gaining experience, by the end of the year, the...
Business|INTERVIEW FeaturedJul 3, 2018
Pitti Uomo: sportswear and tradition on the same runway
The streetwear trend in men’s fashion has certainly been acknowledged in the 94th edition of Pitti Uomo, held in Florence this week. Luxury sneakers were included in many of the spring/summer 2019 collections. However, most labels have chosen to remain classic, with fabrics like cashmere, linen, and wool. But one would be mistaken to conclude...
FairsFeaturedJun 21, 2018
Brooks Brothers celebrated 200 years at Pitti Uomo
It is the brand founded in the U.S.A. in 1818, best known for outfitting 40 of our 45 presidents. Ironically, it was bought in 2001 by an Italian who has lived in the U.S.A for over thirty years: Claudio Del Vecchio, son of the founder and president of Luxottica, one of the Italian companies with greater international vocation. Brooks Brothers...
Fashion FeaturedJan 11, 2018
Pitti Uomo 93: Highlights from 1972 to today
London - All the peacocks flocked to Florence this week for the opening of Pitti Uomo. Kicking off with an official opening ceremony on January 9, the start of the Italian menswear trade fair 93rd edition also marks the opening of theCamera di Commercio di Firenze 4.0. The renovated premises incorporates new technologies, such as the MyCamera...
Fairs|TIMELINE FeaturedJan 9, 2018
Chic Shanghai uses showrooms to bring brands even closer to the Chinese market
The third Autumn edition of Chic Shanghai, a fair that has been held in China since 1993, but only took place once a year in March until recently, closed its doors on October 13, 2017 after welcoming a total of 65,722 visitors. Visitor numbers at Chic (short for China International Clothing and Accessories fair) were essentially in line with its...
FairsFeaturedOct 18, 2017
Green Carpet Fashion awards: Tiziano Guardini wins
The Green Carpet Fashion awards ceremony took place Sunday night in Milan, at the La Scala theatre. Tiziano Guardini, awarded by Naomi Campbell, was the winner among five finalist stylists announced a few weeks ago. "The woman in this dress is like a muse emerging from the sea to protect the environment. The jacket is created with wave-shaped...
Fashion FeaturedSep 26, 2017
UK talent hunting with Yoox Net-a-Porter Group
E-commerce, considered by experts as one of the sectors with the most potential within the fashion industry, is a very interesting employment area. International retailers such as Yoox Net-a-Porter group (YNAP) offer many working opportunities for young talent in numerous countries. For example, YNAP recently opened its new technology hub in...
News|INTERVIEW Sep 21, 2017
Exclusive: Woolrich plans future IPO on the Milan Stock Exchange
Florence - Woolrich International’s new strategy is coming into effect step by step, just a month and half after Woolrich Inc. and Woolrich Europe announced their merger into new holding company. At the end of November, Woolrich Inc., a “Made in the USA” outdoor apparel company, and Woolrich Europe, a subsidiary of the Bolognese Group W.P....
Business|EXCLUSIVE INTERVIEW FeaturedJan 20, 2017
Pitti Uomo 90th edition: 10 memorable moments
‘High heels for men, the usual extravagance’ - that was the title of the article concerning Pitti Uomo, the Italian men’s wear trade fair published by the newspaper ‘Il giorno’ on September 19, 1972. 44 years have passed since then and the 90th edition of Pitti Uomo kicks off today at the Fortezza da Basso in Florence, funning from June 14 to...
FairsFeaturedJun 14, 2016
Decoded Fashion: How Luxury becomes a business on the Web
Internationalization, digitalization and young people, in other words new talents that can pour energy into the Italian fashion system. This is the recipe for putting the spring back into the fashion system which Jane Reeve, CEO of Cameradella Moda - the governing body of Italian style - gave the international public of Decoded Fashion last...
CultureFeaturedOct 29, 2014