Lot78 strengthen online distribution

London-based urban collection Lot78 have announced the

Company has strengthened its online retail distribution network to include over 165 countries with www.shopbop.com.

Shopbop, which launched in 2000, is a leading online retailer representing over 500 international brands. In 2006, Shopbop.com was acquired by Amazon.com, Inc., the world's largest internet retailer, enabling the company to expand its services and enhance customer experience.

President and CEO Ollie Amhurst of Lot78 states, "We are extremely excited to partner up with Shopbop.com who are considered one of the leading online stores for women. This partnership will enable us to reach a wider audience in the US and in many emerging markets around the world."