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Asics lifestyle brands merging

Sportswear and fashion brand Asics is merging two of its lifestyle brands, Asics Sportstyle and Onitsuka Tiger, into one brand. From spring/summer 2013, the Asics Sportstyle name will cease to exist and all of its products will be housed under the Onitsuka Tiger name in move to make the brand stronger. The rebrand aims to reinforce Asics...

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